Mobile Marketing life
Our flagship conference Mobile Marketing Life looks at the fundamental role that mobile now plays in people’s lives at home, at work, on the street and at play. From waking up in the morning to going to bed at night, mobile isn’t a thing, it’s the thing.
Mobile Marketing Life will convene some of the brightest and best industry experts innovating in areas as diverse as the internet of things, smart cities, the world of work and everywhere in between to give brands a comprehensive understanding of what they need to know in this fast-changing landscape.
Whether listening to a panel debate, taking part in a specialist workshop or listening to an inspirational keynote, delegates will hear stories of success - and failure - from peers, and leave armed with knowledge, ideas and inspiration to take their company further.
Throughout the day our brand delegates will meet for consultations with mobile industry experts who are briefed to address their key business concerns, giving everyone a highly-personalised and engaging agenda for the day.
For the first time in 2014, The Innovation Lab will host a number of startups whose ground-breaking tech solutions are poised to transform the market and change your thinking on the future of marketing.
Now in its third year, the event has been rebranded from Mobile Marketing Live to reflect mobile’s transformative place in modern life and the opportunities this presents to modern marketers. MMLife will for the first time be followed by the must-attend Effective Mobile Marketing Awards, now in its fifth year.
- At Home – looking at how brands are engaging with consumers via mobiles and tablets in the home, from second screening to on-device mCommerce.
- At Work – looking at how mobile is impacting the modern-day workplace and workforce as companies turn to enterprise apps to increase productivity and efficiency.
- On the Street – looking at how mobile is increasingly playing a part in outdoor marketing activities, from mobile couponing and interactive billboards to in-car apps.
- At Play – looking at the part that mobile plays in consumers’ leisure activity, from wearables and fitness apps to travel and ticketing.