Hear leading brands talking about their experiences in the mobile channel
Mobile Marketing experts will outline the latest developments in their area of expertise, from Augmented Reality to Mobile Advertising, from Location-based Services to NFC
“Great event – top speakers, presentations and organisation, really enjoyed it” Johanna Reder – Corporate Marketing Manager, Lumata
Over 1,000 delegates attended last year’s event, hearing from brands as diverse as Betfair, Google, Chiltern Railways, Belron and Manchester City FC
Editor, Mobile Marketing Magazine
Chairman’s welcome and introduction
Sales Director, Enterprise Messaging, SAP Mobile Services
Big Data: Big Hype; Big Problems; Big Potential.
Big data analytics on mobile network data has huge potential for consumer insight & market intelligence. But big hype and big problems could create major barriers.
Director of Mobile Products, nugg.ad AG
Creating the right environment for brands to increase mobile ad spend
Mobile ad spend in the UK is increasing (148% increase in 2012 according to the IAB) yet most of the spend relates to performance campaigns. Why? Because performance campaigns are measurable. How do mobile publishers convince brands especially FMCG brands to allocate more brand spend away from offline media channels such as TV, print and out of home to mobile? Answer is simple: By providing them with relevant reports and ‘GRP’ type metrics that they typically receive from offline media channels rather than reporting on clicks and CTR which are not accurate or relevant measurements for brand advertising.
Head of Mobile Development, Platform Services, UBS
Marketing in a regulated industry
How do we address the challenges of marketing in a regulated industry? With social and analytics everywhere, how do you market to customers and use the latest technologies when you can’t reveal client-identifying information by law? In this presentation, Shane will go in depth on how UBS uses technology to market to its customers, while following the laws and rules governing regulated industries, particularly banking.
Director of Optimisation, RUSH Hair
Why does my mobile conversion suck?
Many sites have found their mobile conversion rates to be much lower than desktop or tablet. Why is this happening? What can you do to capitalise on the shift to mobile without losing revenue? Using examples from real sites, case studies and mobile design projects, Craig will let you know the critical stuff you need to worry about when building or increasing the ROI of your mobile efforts, as part of an overarching conversion optimisation strategy.
CEO and Co-founder, zeebox
The 2nd Screen, Broadcasting, and the Future of TV advertising
In this presentation, Ernesto will look at how TV and mobile devices are coming together to create a new ad format. He will also offer an overview of the 2nd screen landscape, and zeebox’s position within it.
10.30 – 11.00
Coffee and Networking Break
Head of Product Development, Oxygen8
Theory of Evolution
Mobile is evolving. It’s no longer a one-dimensional channel; it’s about intelligently targeting your customers through a multichannel approach and having the capability to react and engage with them effectively to maximise your mobile marketing opportunities. In her presentation, Maria Grant will talk about this evolution into intelligent communications, and why it’s important to integrate it into your mobile marketing activities.
Vice President and Practice Leader, Forrester Research8
Strategies for the Mobile Mind Shift
Mobile is not just about apps – it’s about a complete shift in the mindset and expectations of consumers. Introducing the Mobile Mind Shift Index: a measure to help you identify how far your customers are on this mind shift. We will show you which groups are moving fastest toward perpetual connectivity, and how you can evaluate your own customer base. Then we’ll show you which strategies companies should use to provide service to those customers and cement loyalty. • What is the mobile mind shift and how does it apply to your business?
• How will this new class of customers grow?
• What are your competitors doing to understand their customers’ view of mobile?
• How can your organization serve the needs of perpetually connected customers?
Commercial Product Manager, News UK
Putting Mobile at the Heart of Paid-for Content
Damon’s presentation will cover News UK’s mobile offering, including Sun+ and how full subscription is shaped for the company’s mobile proposition in the future. He will also talk about News UK’s Premier League content; multi-platform audience selling; and innovation in mobile advertising formats.
In a revealing session, Stuart will present an on-going benchmarking study which maps where the industry sits in terms of implementing best practices. This presentation will help you understand where your organisation sits relative to the industry on the innovation continuum, and explain how you can progress ahead of the curve.
Strategy Consultant for Mobile, Northern & Central Europe, Google
Creating Brand Love With Mobile
We all know why to go mobile – the question now is how? Explore how brands are using mobile to engage with users in a more meaningful way than ever before.
Joint Head of Sales, Facebook UK
The Power of Facebook Mobile
In her presentation, Claire will discuss the impact mobile has had on Facebook’s business, what the company has learnt as it’s transitioned to become mobile-first, and also, the opportunities Facebook can give brands to reach the people who matter to them, every day, everywhere.
Lunch and Networking Break
VP Engineering, dotMobi
Making the Web Work on Mobile
With the explosion of new types of connected devices, there is a whole new challenge for companies to deliver the right experience across a huge range of devices. Is it possible to magically create content that suits all devices and use cases automatically? This is not possible with any other medium, why should the web be different? Ronan will present the results of several original pieces of research pointing to a weight problem on the mobile web, and what strategies major web players employ to make the web work on all devices and platforms. Questions Ronan will answer:
• How all big online brands adapt their websites to work on different devices
• What specific technology approaches are used to accomplish this.
• Case Studies of leading webco’s who adapt content according to device type; Google, Netflix, Amazon – a look at what goes on behind the scenes
• What is the best way to deliver different experiences to different classes of devices
Senior Product Manager, FT.com
Mobile – The New Number 1
Last year the Financial Times became the first news publisher to see digital subscriptions overtake print circulation. Now, mobile channels drive more than half of FT subscriber consumption, a third of all traffic and a quarter of new digital subscriptions. Chris will talk through the factors which have shaped the FT’s strategic choices on mobile, the development of the FT web app and commitment to HTML5, and the publisher’s plans to keep pace with developments in mobile as it becomes, for many, their primary screen.
General Manager, Europe, Celtra
Mobile Display for Brands
In his presentation, Jonathan will explain how advertisers can find the right voice to profit from the mobile brand platform.
UK General Manager, VP Global Partnerships, Johnson & Johnson Babycentre
Meet the 21st Century Mobile Mum
If necessity is the mother of all invention, then mobile is Mum’s call to action. Mum’s smartphone is her constant companion, amplifying her social activity and dramatically changing the way she shops. Join BabyCentre as we reveal how smartphones have become indispensable to mums and explore ways for brand advertisers to boost their mobile marketing.
Coffee and Networking Break
Chief Commercial Officer, Brandtone
Sustainable Engagement – Getting it Right in Emerging Markets
Mobile is the only reliable way to reach billions of consumers in the developing world: but how best to engage them? Consumers in emerging markets are relatively more open to interacting with brands on their mobiles than their Western counterparts, but this places a responsibility on brand owners to build long-term relationships based on trust.
In this presentation, Brandtone, which works in ten of the largest developing markets, discusses the implications for companies looking to use mobile for sustainable brand growth in these markets, and demonstrates how it can help them build one-to-one relationships at scale with consumers.
Director, Global Advertising Sales, Telefonica Digital
Mobile Marketing in LatAm: The Myths, Facts and Opportunity
Mobile is already changing the way we do business. Brands no longer have control of the distribution chain. Customers have an immediate research tool to uncover more product information than shop assistants. In this presentation, Simon will explore the opportunity for mobile in Latin America, and why Telefonica is predicting a massive growth trajectory for the mobile advertising market in the region. He will also look at the challenges of doing business over there; the current media landscape; and where mobile fits. He will also offer brands a checklist of things they need to think about for Latin America.
Managing Partner, IBM Digital Consulting
Taking Wimbledon Mobile
For two weeks every year the Wimbledon All England Lawn Tennis Club scales up from a private tennis club in a London suburb to host one of the world’s most prestigious sporting events – the Wimbledon Tennis Championships. Delivery of a high-quality integrated experience across a range of devices is a key component of the Club’s digital strategy to increase reach and exposure, and this year, with IBM’s help, Wimbledon fans were served by a mobile-enabled website, smartphone apps and a specially-designed app for the iPad. This session will look at the different mobile offerings supporting Wimbledon and how they are targeted to meet the wide-ranging needs of their users. We’ll also discuss some of the specific challenges of delivering a mobile solution for such a high profile event, with characteristics of an unmissable go-live date, high usage numbers over a short period of time, frequent content updates, and a heavy focus on rich media throughout.
Chief Growth Officer, Kodak
Innovation Strategy – How to Drive Growth
Innovation could be considered a buzzword, and is often used in today’s business environment. But what is true innovation, and what is the potential impact? How can an innovative approach help organisations maintain growth in a changing industry? How does this look for the print, publishing and packaging industries? How can you identify a winning strategy to boost and maintain growth?
Director of Mobile & Operations, IAB
Chairman’s welcome and introduction
Senior VP EMEA, Videology
Distilling the Numbers Down to the Ones That Count
Head of Partnerships, Probability
The Mobile Cash Gamer – The ‘Single Customer View’
The demographic of the mobile cash gamer has changed dramatically over the past 24 months, and a huge part of the adoption of mobile entertainment gambling has been down to the proliferation of connected mobile devices, smartphones and tablets, which has signaled a rise in female players amongst other insights. In his presentation, Chris will talk about the latest player insights revealed across Probability’s network.
Keep Taking the Tablets
As a nation, the UK is media and technology obsessed, with over half of the population using two devices to connect and 30% using three or more devices to get online – four times higher than the European average (Source: *IAB Europe Mediascope 2012 x28 EU countries). Mediasenses is the inaugural tablet study by Yahoo! UK, exploring the disruptive impact tablets are having on consumer media experiences and the emerging opportunities for advertisers. Tablets are quickly becoming a daily habit device. Consumers love the ability to touch, hear and see everything this device has to offer and maximising how this device interplays with other media. From the browsing renaissance, to the video and shopping (t-commerce) nuance, this research is not to be missed for anyone serious about how to maximise connecting with consumers through tablet. Patrick will be discussing the research in detail and commenting on how this will affect the advertising market and what lessons we can learn from tablet use.
Head of Mobile Solution Specialists, Barclays
Mobile Payments Supporting the Omnichannel Consumer
In this presentation, Milon will explain how Barclays is attempting to simplify the consumer payment experience wherever they are; driving value from that interaction for merchants. Milon will also consider whether app-based mobile payments are the answer.
Jay Altschuler, Director, Global Media, Unilever
Russell Buckley, Mobile Evangelist
Russell Buckley interviews Jay Altschuler, Director, Global Media, at Unilever, about the consumer goods firm’s approach to mobile marketing.
Coffee and Networking Break
VP, Advertising Sales, Shazam
The Second Screen Revolution
From branded entertainment to interactive ads to coordinated second screen experiences that leverage programming sponsorship, brands are capitalizing on the increased brand engagement opportunity that 2nd Screen presents. This session will look at the opportunities mobile devices provide brands across every vertical to give their customers an interactive experience, while also providing them with new ways to measure success.
Senior Marketing Manager, Mobile, Tesco
Engaging with the Connected Customer
In his presentation, Mark will share some of the ways in which Tesco is using a variety of mobile channels to connect with customers to drive footfall and engagement. It questions some of the thinking on how brands need to integrate mobile into their strategy, instead of adding it on at the last minute, to take full advantage of this exciting channel.
Co-Founder and CEO of Widespace
Effective branding using mobile advertising
Soon the smallest screen is the largest medium. Are you ready? Mobile advertising is growing and mobile technology is evolving rapidly giving many new possibilities. But it all starts with the consumer. Learn more about human behavior and trends and take part of some of our case studies with results from premium mobile advertising.
Senior Market Development Manager, OpenMarket
10 Practical Tips to Improve Acquisition and Retention
Find out how to attract new customers and increase engagement with your brand using mobile technology that you can implement right now. Learn the 10 key principles to remember and follow to improve your relationship with customers. Oisin will be sharing best case practice examples from a variety of industries, which can be adapted to help achieve your marketing objectives.
Group Head and Group General Manager, Acceptance and Market Development, UK & Ireland Division, Mastercard
Optimizing the Digital Shopping Experience
The world we shop in is constantly evolving, and MasterCard is leading the way by developing payment technology in line with consumer expectations. In an increasingly competitive digital world, retailers must innovate, while remaining closely connected to consumers’ needs.
In this session, MasterCard UK & Ireland’s Head of Acceptance and Market Development, Andrew Key, will discuss the latest MasterCard innovations, such as Masterpass and partnerships with the likes of EE, which are providing enhanced and secure shopping experiences. Andrew will discuss the opportunity for boosting customer loyalty and retail growth further with digital wallet technology.
Founder, Burner Mobile
Mobile CRM – Winning Trust and Long-term Loyalty
Today’s mobile customers are more promiscuous than ever. 84% of smartphone owners use the mobile whilst shopping, and are more likely to believe the ratings and reviews of others than the brand promise.
This session looks at how mobile has become the battleground for retaining and converting your customers with personalised, time- and location-sensitive triggers to drive footfall and engagement and increase basket spend.
Lunch and Networking Break
Marketing & Communications Director, Textlocal
Mobile Customer Experience
Textlocal interviewed hundreds of businesses and thousands of consumers across the UK in March 2013 on their views, habits and behaviours about mobile marketing. In this presentation, the company will exclusively reveal the results of its Mobile CRM research project, explaining why no business can afford to ignore mobile messaging.
Head of Agency Sales, Twitter
Twitter – The Shortest Distance Between You and Your Interests.
In his presentation, Dara will demonstrate how Twitter is being used by consumers to connect to those with similar interests, and explain how marketers can communicate with their target audience, including will have some best practice examples.
Managing Director, Europe, Foursquare
Using Foursquare to Help Your Brand Reach Valuable Consumers
Some of the world’s most notable brands, including Starbucks, Burger King, H&M and Diageo, are using Foursquare to attract, communicate, and retain high-value customers. In his presentation, Omid will discuss the tools businesses of all sizes can utilize to reach these customers and keep them coming back. He will also talk about Foursquare’s big data efforts that power the Foursquare app.
Head of Marketing, Orange Healthcare
New Care Pathways Through Connected Medical Device Technologies
Mobile health solutions for collecting patient data via communicating medical devices are opening new possibilities for remote monitoring and management of individuals suffering from chronic illnesses. In an effort to capitalize on the potential of e- and mHealth, medical device manufacturers are moving from one-shot medical device product strategies toward ‘connected medical device’ service strategies. Benjamin’s presentation will provide a detailed overview of how Cloud-based, connected medical device PaaS (Platform as a Service) solutions are enabling the seamless, automatic and secure flow of data from patient to care provider. This will include a discussion around key challenges in deploying connected medical device platforms (regulatory compliance, scalability, payment schemes and interoperability), as well as functional and technical considerations and explanations of these platforms. A selection of case studies will be presented to provide experience-based outcomes of Cloud-based connected medical device technologies. These will include the deployment of communicating CPAP masks for patients with sleep apnea, along with outcomes of the mHealth Bike Tour that is being organized by the GSMA with the International Diabetes Federation. Riders on the mHealth Bike Tour, all living with Type 1 diabetes, will be equipped with implanted devices (glucometer and insulin pump) to enable doctors to monitor their health during the 2,000km bike ride. The mHealth Bike Tour will provide a living example of the transformative potential of mobile health through connected medical devices.
Coffee and Networking Break
Making Sense of Mobile-first
In this presentation, Guy will explain how brands that are embracing mobile as much as consumers do are reaping the rewards.
Royal National Institute of Blind People (RNIB)
Understanding Speech Output Technology: The Future of Equality is in your Hands
The RNIB works with developers who are building apps and can play a major role in the early stages of development projects, and are able to incorporate accessibility at every stage with outstanding results. In his presentation, Gary will explain how to seamlessly code an app to optimise the existing capabilities of the operating system. It’s not time-consuming, tricky or budget thirsty, and well within the capabilities of even novice developers. You can be the driving force behind the revolution. Why wouldn’t you want to be involved? Every one of us can be affected by sight loss so making a contribution to the accessible world of the future might just be an investment you will be glad of in years ahead. Let’s partner to make the world a more inclusive place – for all of us. A world where people who suffer sight loss enjoy the same rights, privileges and access to information as their sighted counterparts.
Business Development Manager, Blippar
Blippar: Unlocking the World Around You
Developer Evangelist, Deutsche Telekom AG Developer Garden
Beyond Mobile: Prototyping Super Natural Interaction
A cow that sends texts, a garbage truck that exchanges messages, and a project management tool that makes telephone calls: almost everything could become connected and interactive, and hence apps are available not only for traditional PCs and smartphones anymore. We have to deal with more and more devices, capabilities and screen sizes. It requires designers and developers to explore new ways of thinking and discover new approaches. Fortunately, the acquired knowledge is not lost: adapt it and build around new, technology-independent concepts in an agile and prototypic way. In this presentation, Sascha will share a wide range of innovative visions relating to machine-to-machine (M2M) communication, as well as real-world use cases from large and small enterprises.
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Book before 3rd October
We found the conference very valuable. In total, we added 15 or 16 names to our database – all of these were relevant and probably 4 or 5 with immediate potential as clients / partners.CEOScramboo
The show was great, we made some great contacts within the industry and companies in the same space that will hopefully lead the way for plenty of collaboration opportunities. We all thought that this was a great branding opportunity for Easy2.Global Business DevelopmentEasy2 Technologies
Fantastic event well done!Events Manager, EMEAInmobi
Great event – top speakers, presentations and organisation, really enjoyed it.Corporate Marketing ManagerLumata
Dot Media Ltd is a publishing and events company. The company produces over 40 events in the Mobile, Digital and Social Media sectors. These events include Mobile Marketing Live, the Mobile Retail Summit, the Mobile Gambling Summit, the Effective Mobile Marketing Awards and the Masterclassing series of events.
Dot Media also publishes Mobile Marketing magazine, which has been online at www.mobilemarketingmagazine.com since November 2005. The website attracts 35,000 visitors every month from global brands and agencies. Mobile Marketing also appears as a quarterly magazine which is available in print, digitally online, and as an iPad app.
The Mobile Marketing website at www.mobilemarketingmagazine.com launched on 1 November 2005 and attracts 35,000 visitors per month. The site is primarily driven by news, but also features analysis, interviews and opinion pieces. It is updated around 12 – 15 times every business day.
Mobile Marketing Magazine
Our quarterly magazine supplements the website with more in-depth analysis of the hot topics and trends in mobile marketing. In each issue, we take a deep dive into three or four major themes, such as Mobile Advertising, Location-based Services, Mobile Payments and Augmented Reality, and examine the current state of the market and where it’s heading. This is supplemented by insightful opinion pieces by our regular columnists, including Helen Keegan and Russell Buckley. The magazine is also available online as a digital edition, and as an iPad app.
Mobile Marketing Live
We launched Mobile Marketing Live in 2012. The event included an exhibition and conference, bringing together leading brands to talk about their experiences in the mobile channel, and leading practitioners to update delegates on the latest developments in their area of expertise. The event was extremely well received, and will run again in October 2013.
The Mobile Retail Summit
Like Mobile Marketing Live, the Mobile Retail Summit launched in 2011, bringing retailers and mobile marketing experts together for a day of insight, education and inspiration. Feedback to the event was excellent.
The Mobile Gambling Summit
The Mobile Gambling Summit is a new event for 2013. There has been a huge increase in social gaming and gambling on mobile devices in recent years, and this new event reflects that trend. Following a similar structure to the Mobile Retail Summit, the event will bring together gambling company executives and mobile experts to explore how mobile can be used to increase loyalty and generate new revenue streams.
We run the Masterclassing series of events in partnership with Camerjam. The format for these events is unique, akin to a speed dating service for businesses. Each half-day event focuses on a particular sector, such as Retail or Financial Services. Delegates attend for free to hear short, 10-minute presentations from six mobile experts. After the presentation, each expert spends 15 minutes on each table, discussing the mobile landscape and answering questions from the delegates on that table, before moving on to the next table, and so on. By the end of the morning or afternoon session, every delegate has had the opportunity to quiz every speaker in more detail about their needs and their own mobile journey.
Effective Mobile Marketing Awards
We launched the Effective Mobile Marketing Awards in 2010. This year’s Awards program attracted over 200 entries from leading global brands, including Barclays, Easyjet, Mazda, Starbucks, British Gas and John Lewis. The Call for Entries for the 2013 Awards will be issued in the Spring.
We run sponsored webinars on our Go To Webinar platform for any company that wants to champion an area of mobile marketing activity. We promote the webinar through our various properties, driving registrations. If desired, we can also moderate the webinar on the client’s behalf. In addition, we also run the Making Sense of Mobile webinar series. These are co-sponsored webinars, focusing on one aspect of mobile marketing, in which four companies each speak for 10 minutes, before taking part in a panel debate, moderated by Mobile Marketing Editor, David Murphy.
In 2013, the Making Sense of Mobile series will be looking at:
Mobile Apps – 13 February
Mobile CRM – 10 April
Mobile Advertising – 12 June
Gamification – 18 September
mCommerce – 6 November
In the last two years alone, we have staged more than 50 events, from conferences and exhibitions to private dinners. If you need help in organising an event to get your message across, our events team will be happy to help. Just email firstname.lastname@example.org or call her on 020 7183 5285.
Whitepapers are a great way to show thought leadership and champion an area of activity. Our team can help you research and write your whitepaper, then when it’s done, promote it via eBlasts, advertising, webinars and events, to suit your needs and your budget. Just email email@example.com or call 020 7183 2920.