Mfuse has launched an iPhone web application for its Sportsbook clients. The app provides iPhone users with a live sports betting service installed directly to their homepage. The system will use Mfuses mobile provisioning and transaction technology to provide the majority of the functionality found in an online sportsbook, including complex bet types, in-running betting and credit/debit card deposit and withdrawals.
The app is being rolled out initially across Ladbrokes and William Hill with the remaining client base to follow.
Michael Byrne, Head of Mobile at William Hill PLC, says:
We are delighted to now be able to offer iPhone users an optimised betting experience suited to their device. Mfuse have created a version of our sports book with the feel and functionality iPhone users expect. We are confident this will increase our reach and help attract new customers to our business.