Summits Yellow

Movers & Shakers: Wunderman, Chirp, Sandvine, Selligent and Calligo

Tim Maytom

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the industry, so you can keep track of who’s joined which company, and what they’re doing there.

(Clockwise from top left) Pip Hulbert, Ian Haworth, Richard Dunn, Abi Ellis, Ross Worthington, Roy Jugessur, Samir Marwaha, Ada Babiuch


Wunderman London Reinforces Leadership Team

Creative agency Wunderman London is celebrating a year of solid growth with a strengthened management line-up and a fresh appointment. The changes come off the back of major account wins that have seen BT, EE and Samsung all come aboard the firm, and substantial client growth across the agency’s portfolio.

Pip Hulbert has been promoted from chief operating officer to CEO at the agency in recognition of the instrumental role she has played in its development since she joined in 2013. She played a pivotal part in securing the BT and EE consolidated direct marketing and CRM account, and has also been vital in developing the global Shell retail CRM and loyalty account, another of the agency’s largest clients. She will report directly to Stephan Pretorius, recently appointed CEO of Wunderman Group UK.

Also at the agency, Richard Dunn will now serve as chairman of the board in addition to advising clients as chief strategy officer, while Ian Haworth, formerly executive creative director, has been promoted to chief creative officer, overseeing the agency’s complete creative offering. Finally, new hire Abi Ellis will take over Haworth’s former role of executive creative director. She joins from Cult, where she was creative director for the agency’s London and New York offices.

“This is an exciting time for Wunderman London, with a year of solid growth, strategic acquisitions and partnerships placing us in a unique position to deliver the services businesses need to succeed in today’s digital economy,” said Stephan Pretorius, CEO of Wunderman Group UK. “By strengthening our core leadership team, and by appointing Abi, who brings with her industry-leading creative experience, we are well placed to deliver deep business transformation to clients, old and new.”

Ada Babiuch Named Global SVP Marketing at Chirp
Data-over-sound tech firm Chirp has appointed Ada Babiuch as the company’s global senior vice president of marketing. She will be responsible for leading the marketing and communications strategy at the firm, adding strength and expertise to brand planning and growth marketing. Babiuch’s appointment comes as part of Chirp’s plans to accelerate growth, and she will help oversee the next phase of the company’s expansion plan.

With over 10 years’ experience in marketing and customer acquisition, Babiuch’s work portfolio puts her in good stead with extensive experience at top brands including BSkyB, Hearst Magazines and The Walt Disney Company. While at Disney, Babiuch was responsible for driving the growth of the company’s new subscription service DisneyLife, and her time at Hearst as head of consumer sales & marketing saw her responsible for a range of iconic magazine brands including Cosmopolitan, Esquire, Good Housekeeping and Country Living.

“I’m delighted to be joining Chirp,” said Babiuch. “The team her at Chirp are genuinely excited about creating experience through sound and therefore enriching lives of consumers through connectivity. I believe a combination of their strong long-term vision, incredibly talented team and cutting edge technology makes a perfect recipe for a successful scale-up venture and Chirp have it all and more.”

Sandvine Taps Former Netscout Executive as CMO
Samir Marwaha, former executive at Netscout and Danaher, has joined active network intelligence leader Sandvine as its new chief marketing officer. Marwaha brings almost 30 years of experience from a range of senior executive positions, and will be responsible for driving Sandvine’s service provider and enterprise active network intelligence solutions.

Marwaha has extensive experience in the communications industry, most recently service as vice president and general manager of new markets business at Netscout. He was instrumental in successfully uniting Netscout’s portfolio of disparate businesses following the acquisition of Danaher’s communication platform, and has held several key leadership positions at Netscout and Tektronix Communications over the last 18 years, working in various departments.

“Samir has the ability to convert the demands of our customers into innovative, impactful launches that enhance our solution offering to telcos, enterprises and governments,” said Lyn Cantor, president and CEO at Sandvine Networks. “His experience and leadership will enable Sandvine to continue being thought leaders in the emerging active network intelligence market.”

Roy Jugessur Promoted to SVP Global Sales at Selligent
Relationship marketing SaaS firm Selligent has announced that Roy Jugessur is being promoted from vice president of sales for Northern Europe to senior vice president of global sales. In his previous role, Jugessur delivered consistent double-digit revenue growth across the region and oversaw many of Selligent’s biggest deals, including Ocado, Bol.com and AutoTrader.

Since joining the business three years ago, Jugessur has displayed a passion for building and developing high performance teams and has underlined his proven ability to create, articulate and execute Selligent’s marketplace vision. He has spent 12 years in the SaaS space, primarily in leadership roles, and most notably as part of the European executive management team for Experian CheetahMail.

“Roy’s track record and expertise in creating and nurturing high performance sales teams is second to none,” said John Hernandez, CEO of Selligent. “The board and I have every confidence in Roy’s ability to apply his deep experience on a global scale and to take a key role in driving our next phase of global hyper-growth.”

Calligo Opens New London Office To Support Expansion
Leading global cloud solution provider Calligo has announced a major expansion of its business in the UK, opening a new office in London and appointing Ross Worthington as managing director to support and grow its client base across the country.

Worthington will join Adam Ryan, chief commercial officer, in the London office, along with other new hires including Chris Petrie, GDPR strategy consultant and Charlene Manning, business development manager. Further hires in the UK over the coming months are planned as the company continues to grow its presence in the country.

“Our push into the UK is in recognition of the size and opportunity of the cloud market in the UK and is a natural next step given the strong client base we already enjoy in there,” said Julian Box, co-founder and CEO of Calligo. “The London office is further evidence of our commitment to building a lasting presence in the UK and to delivering our unique blend of cloud services where privacy, performance and customised service are at its heart.”