Mplayit Adds Blackberry Apps

Mplayit, the new mobile app store on Facebook, has announced that the full catalogue of over 3,500 BlackBerry applications is now available to its audience of consumers and fans on the Facebook platform. Mplayit says it is now the first cross-platform social app store where consumers can find, try, buy, and share apps for iPhone, BlackBerry, and Java-powered mobile devices.
Mplayit offers BlackBerry users quick search and try-before-you-buy playable previews, all from the web or mobile browser. Users can rate, comment, and recommend individual apps to their social network. Because Mplayit's catalog is hosted on the Facebook platform, users can easily browse the recommendations and reviews from friends and family members who share their interests. In addition, Mplayit's 'Apptivity' feed gives users a view of the most played and recommended apps in real time adding another dimension to regular lists or rankings.
Mplayit says it expects to add support for more Smartphone platforms in coming months. The company already provides its application discovery platform and analytics to major game publishers like EA Mobile and I-play, as well as major mobile operators like Sprint, AT&T, and Telefonica O2.
Mplayit says its technology is also benefitting the burgeoning mobile developer community now looking beyond the Apple platform by providing a suite of analytics tools to help them better understand their audience, optimize their marketing, and stand out in the crowd.
BlackBerry outsells the iPhone month after month, but most BlackBerry users still have a hard time finding great apps, says Mplayit CEO, Michael Powers. We help them tap into their social network to discover apps they'll love and recommend to their friends.”