Programmatic Lunch

New York Times Showcases 360 Video on Masthead Ad Spot

David Murphy

New York Times 360 VR adThe New York Times is giving brands prime real-estate to showcase their VR/360° video content to the newspaper to Times’ readers.

Today, car maker Infiniti launched a campaign on The New York Times homepage, showcasing a 360° video campaign in the masthead billboard.

This is the first time a publisher has a brand the ability to run a 360° video ad on its homepage in its masthead unit, and demonstrates the continued investment brands and publishers are making in this new medium. Last week The New York Times became the first publisher to offer 360° ad units throughout its mobile platform.

The Times’ VR/360° content is being powered by OmniVirt, a 360° video and virtual reality advertising platform for brands and publishers. OmniVirt’s tech enables publishers to seamlessly turn their existing inventory into premium 360° video ad units distribute the