Programmatic Lunch

Oprah becomes Alexa's first celebrity voice

Tim Maytom

Amazon's digital assistant Alexa is getting its first celebrity voice, and its a big one. Media titan, talk show host and producer Oprah Winfrey will act as a guide for consumers looking to shop from her 'Favorite Things' list this holiday season.

Oprah's 'Favorite Things' has become a holiday tradition in the US media, and often significantly boosts sales of every item selected for inclusion. This year, the Oprah's Favorite Things storefront on Amazon will be accompanied by an Alexa audio guide to the 102 items on the list.

Shoppers with an Alexa-enabled device just have to say "Alexa, let's shop Oprah's Favorite Things" and the digital assistant will play a recording of Oprah describing one of the products on her list and why she recommends it, and then ask whether you'd like to purchase it. If users select yes, it's added to their basket, and if they say no, Oprah moves on to another item.

Unfortunately, Oprah will not be a permanent addition to Alexa, simply serving to augment the Favorite Things storefront, which this year includes the 23andMe DNA test, truffle salt, novelty bird houses and Amazon's own Echo Show. If you don't have access to the Alexa voice guide from the 'Queen of all Media', you can find the full list in regular format here.