4C Insights

Mediaocean acquires 4C Insights

Mediocean will look to use the acquisition to ‘establish a modern system of record for omnichannel advertising’

4C Insights

Movers and Shakers: Unilever, TextNow, LoopMe, MainAd, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

4C Insights

Movers and Shakers: Uber, AccuWeather, IAS, Bidstack, 4C, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

4C Insights

Ikeas Game of Thrones ads are winning big on social media

HBO Ikea has been the big winner on social media during the final season of Game of Thrones so far, achieving the greatest social lift of the brands advertising during

4C Insights

4C picks up stake in iQ Media, creates unified TV intelligence network

Marketing technology company 4C Insights has acquired a stake in iQ Media, a TV intelligence firm, leading to the creation of a joint entity which combines 4C’s Teletrax and iQ

4C Insights

Movers & Shakers: Vamp, 4C Insights, LoopMe, SpotX and TabMo

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

4C Insights

Social Media & Influencer Marketing Masterclass – what you missed

Masterclassing’s Social Media & Influencer Marketing event brought together senior management from B2C brands with digital marketing experts to look at how both social and influencer marketing tools and techniques

4C Insights

Facebook ad spend continues to grow despite current issues

Ad spend on Facebook grew by 62 per cent in the first quarter of 2018, despite the Cambridge Analytica scandal, growing week-over-week by seven per cent and 15 per cent

4C Insights

Case Study: MTV syncs Snap Ads with rival shows to promote Just Tattoo of US

MTV has linked up with 4C Insights, a data science and media technology company, to build awareness of TV shows such as Just Tattoo of Us by synchronising targeted advertising

4C Insights

4C Insights Introduces Self-serve Technology for Snap Ads

Data science and media technology company 4C Insights has launched a self-serve technology for Snap Ads. The 4C software-as-a-service platform enables marketers to ‘closely manage their Snapchat campaigns’. Features are

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