Adcolony

Mobile ad platform AdColony sold to Digital Turbine for $375m

Digital Turbine intends to use the acquisition, which is expected to close next month, to help toward its ambition of providing a comprehensive media and advertising solution for its partners, while providing relevant mobile content to end users

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Mobiles have become an important part of the car buying journey, but consumers still prefer to buy in-person: report

AdColony conducted the Car Buying Survey to analyze the decision-making of consumers in the UK. Respondents were asked about how much mobile devices are used when shopping for a car, the effectiveness of auto ads, and the effects of COVID-19 on car buying plans

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Movers and Shakers: Jellyfish, Yext, AdColony, Rokt, Comscore, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Stay home, play games, save lives

The AdColony team take a look at what the coronavirus outbreak has meant for technology usage and habits across the world

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Top publishers are relying on video ads for mobile monetisation: report

AdColony surveyed more than 100 mobile publishers from around the world about monetisation and user experience

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Advertising in mobile games: Where do I start?

Will Dorling, UK director of brand sales at AdColony, provides insight on the types of campaigns you should using

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Where to find addressable audiences (outside the GoogBook duopoly)

Will Dorling, UK director of brand sales of AdColony, explains why mobile gamers are exactly the people that advertisers should be targeting

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Are agencies experiencing a paradox of trust?

Justin Welter, senior director of brand performance at AdColony, explains why 100 per cent in-housing isnt the way to go and why mobile agencies are still of importance, despite recent mishaps

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Talking Mobile at DMEXCO 2019: AdColony

Speaking at DMEXCO 2019, AdColony’s Matt Barash discusses the shift in media spend towards in-app, and the need for ad tech firms to work together to clean up the industry

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Why mobile gaming is great for brands

AdColonys Will Dorling discusses why its time for advertisers to capitalise on the success of mobile gaming

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