Huawei President of Data Storage Product Line, Peter Zhou has called on the telecoms industry to employ a streamlined data infrastructure to maximise the potential of AI. Speaking at Mobile
Huawei Technologies and technology giant Amazon have inked a multi-year patent licensing deal that resolves litigation between them. As a result, the Chinese telecoms company announced it has ended lawsuits brought against
Chinese mobile phone brand Huawei has revealed it is “back on track” thanks to a strong ending to 2023. In a new year message written before 2024, Huawei’s Rotating Chairman,
The 5G mobile private network within Cambridge University’s Science Park – which will go live in January 2021 – will enable businesses to undertake research and application in areas such as autonomous vehicles, clean energy, and remote surgery
The Southeast Asian smartphone market was dominated by Chinese brands in the second quarter of 2019, taking 62 per cent of shipments in the region, according to Canalys. Chinese smartphone
Facebook just dealt a dangerous blow to Huawei amidst the technology company’s ongoing legal battle with the US government. According to Reuters, Facebook will now no longer allow any three
The global wearable market is growing in strength with 49.6m units sold during the first quarter of 2019, up 55.2 per cent from the same period in 2018, according to
373m smartphones were sold in the first quarter of 2019, representing a fall of 2.7 per cent, as Huawei held off Apple and begun to close the gap on Samsung.
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research