IPG Mediabrands

Movers and Shakers: FreeWheel, Reprise, IPG Mediabrands, Here, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

IPG Mediabrands

Movers and Shakers: Salesforce, IPG, Publicis Sapient, Peer39, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

IPG Mediabrands

Standard video retargeting is not working – report

A recent study conducted by Magna, IPG Media Lab and ViralGains found that more than half of all ad impressions are wasted with standard video retargeting. According to The Sentiment

IPG Mediabrands

Skippable ads offer significant value for brands, despite global ad skipping trends

Ad skipping is a global behaviour on video content, though skippable ads still hold significant value for advertisers, according to research from IPG Mediabrands’ Magna and IPG Media Lab. The

IPG Mediabrands

The 4As brings media agencies together to form brand safety bureau

The American Association of Advertising Agencies (commonly known as the 4A’s) has linked up with executives from a number of media agencies to form a coalition dedicated to ensuring brand

IPG Mediabrands

Movers & Shakers: Cadreon, Verto Analytics, Engage Hub, Mindshare and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

IPG Mediabrands

IPG Mediabrands launches social media agency in Singapore

IPG Mediabrands has launched a new social media agency, which will see its Rally brand’s clients – including Johnson & Johnson and KidsStop – absorbed into the agency. Society Singapore

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