Samsung has partnered with Apple to bring iTunes movies and TV shows to Samsung smart TVs. The move comes ahead of Apple’s plans to introduce a streaming service at some
Apple has begun assigning so-called ‘trust scores’ to users based on their usage habits in an attempt to clamp down on fraud. The tech giant will assign these scores based
Apple has reportedly launched an internal division dedicated to music publishing and music publishers, led by the company’s former legal director of iTunes International. According to Music Business Worldwide, Elena
Bitmoji and Snapchat topped this year’s iOS app charts, while Super Mario Run was the most downloaded iPhone game, as Apple reveals its best performers of 2017. Other top apps
Today marks the end of an era. After almost 16 years and over 400m sales, the iPod has quietly been sent into retirement. Earlier today, Apple ceased sales of the
Apple is extending its iAd mobile advertising network to include its web streaming service iTunes Radio, enabling marketers to purchase ads for the service programmatically that can be targeted through
Apple is actively working with Beats Music to create a completely new paid-for streaming music service that will see the company compete with existing platforms like Spotify and Rdio. The
Just six days after releasing U2s album for free through its iTunes service, Apple has bowed to public demand and made a tool available that removes the music. The album
Apple has added the option to buy digital books as gifts for your loved ones just in time for Christmas. The iBookstore now falls in line with with iTunes and
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research