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Case study: European dating app Lovoo turns to Leanplum for A/B testing

Lovoo used Leanplums A/B testing capabilities to gain and retain users

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Movers and Shakers: Mindshare, Leanplum, Just Eat, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Countable turns to Leanplum to drive multichannel messaging to US citizens at scale

Multichannel engagement platform Leanplum has released details of its work with civic technology company Countable in the US. Countable is using Leanplum’s platform to drive 36m civic interactions that have

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Leanplum links up with Amplitude on hyper-targeted mobile campaigns

Mobile marketing engagement firm Leanplum has teamed up with Amplitude, which provides product analytics for web and mobile, to enable marketing teams to optimise their mobile marketing campaigns. The partnership

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Dmexco 2018 – Finding the right channel with Leanplum

Oliver Stein, general manager for Leanplum Europe, offers his views on some of the key topics impacting the mobile marketing world today, from the rise of voice to the need

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Investment Round: Leanplum, Trouva, Choozle, Yotpo, Suggestv, Hostmaker

Investment Round is our fortnightly update on which firms have secured new funding, which areas are seeing the most financing, and who is putting up the cash that enables these

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The 10 Best Quotes from our App Marketing Summit

Yesterday was our Mobile App Marketing Summit, which brought together representatives from a wide variety of global brands with key thought leaders from the mobile marketing world and beyond to

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Emojis in push notifications increase open rates

Push notifications featuring emojis an 85 per cent greater open rate on average, compared to those sent without emojis, according to a report from mobile marketing platform Leanplum. The report,

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