News UK

Movers and Shakers: DAZN, DDB, News UK, MediaCom, VidMob, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

News UK

Estée Lauder debuts News UKs latest branded social video product

The Times Social Studio has been launched by The Bridge, News UK’s commercial division, and follows the launch of The Sun Social Studio in 2019

News UK

News Corp offloads Unruly to Tremor International

A report on the sale of Unruly by News Corp to Tremor Internnational

News UK

Lucozade wants to inspire positivity with its latest influencer campaign

Energy drink brand Lucozade has teamed up with News UK influencer agency, The Fifth, to promote positive energy with its latest influencer campaign featuring the likes of Anthony Joshua, Maya Jama, and James McVey, to name a few

News UK

The Suns digital marketing director on audience segmentation and profiling

Audience segmentation and profiling is a key battleground for mobile marketers as personalisation continues to grow in importance in the industry. Tabloid news publisher The Sun is using audience segmentation

News UK

News UK sets up influencer marketing agency

News UK – the publisher of The Sun, The Times, and The Sunday Times – has launched its own full-service influencer marketing agency aimed at telling brand stories creatively with

News UK

News UK brings print and digital teams together

News UK is bringing its print and digital teams together in a move designed to shift the commercial publishing strategy towards one that is brand-focused rather than platform-led. It’s the

News UK

Digital advertising: Where we stand and what to expect in 2019

2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 per cent year-on-year. Mobile

News UK

Movers & Shakers: Advertising Association, Pure360, Blis, Storyful and Publicis Media

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

News UK

Smart advertising – News UK on its intelligent ad product unveiled at Cannes Lions

Following the unveiling of NewsIQ at the Cannes Lions Festival of Creativity, Tyrone Stewart sat down with Ben Walmsley, digital commercial director at News UK, to discuss the product in

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