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Christmas shoppers conduct most of their purchase decisions over dark social

80 per cent of Christmas shoppers will share holiday-related content, such as gift recommendations and requests, through what is known as ‘dark social’. Dark social is when people communicate directly

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RadiumOne acquired by RhythmOne

Digital ad tech firm RhythmOne has announced that it has acquired leading data-driven marketing platform RadiumOne in an effort to transform the firm into an end-to-end provider for the digital

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RadiumOne introduces online safety division, the first in the UK

Timmy Bankole will lead the new division Marketing company RadiumOne has become ‘the first ad tech business in the UK to launch a division dedicated to improving online brand safety’.

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Affectv and RadiumOne Receive JICWEBS Anti-ad Fraud Seal

Affectv, which develops solutions to improve the internet by making advertising relevant, and data-driven marketing company RadiumOne have received a certification seal, that their processes reduce the risk of fraudulent

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RadiumOne Aims to Bridge Gap Between Creative and Programmatic

Data-driven marketing firm RadiumOne has announced the formation of a new division that will aim to improve the creative quality of programmatically-served ads for both consumers and brands. The division,

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36 per cent of Movie Marketing is Shared on Mobile

36 per cent of video content from film-related websites is shared via mobile devices, with action films the most reliant on mobile sharing, with over half of their shares (54

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Dark Social Dominates UK Mobile Sharing

The way Britons share and interact with online content on smartphones is dominated by so-called Dark Social channels, such as email, text and instant messaging, rather than public social networks.

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85 per Cent of App Revenue Comes from High-Value Users

Analysis of app usage on over 100m smartphones and tablets by marketing tech company RadiumOne has found that high-value users account for just 17 per cent of the audience, but

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Movers & Shakers – Twitter, RadiumOne

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track

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Almost Half of Christmas Gifts Will Be Bought Online

Researching and buying presents online has become the most popular method among Britons aged 16 and over who know how theyll be buying there Christmas presents, with 45 per cent

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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