Consumers are tired of being followed around the internet by the same adverts and believe the online advertising industry is in need of a change to address this, according to
Mobile ad tech firm S4M has introduced an ad format which aims to give advertisers a way to drive incremental in-store visit with proximity-based push notification retargeting. The Pass-to-Store format,
Amazon is reportedly testing new ad tech tools that will see the eCommerce giant make its biggest move yet in its attempts to rival digital advertising firms like Google. The
Global ad tech firm Perion is linking its MakeMeReach advertising platform to Facebook Canvas, enabling marketers to extend their campaigns to the interactive, mobile-first solution as well as providing them
Business intelligence platform Adjust has launched a new Universal Reattribution tool that aims to let marketers close the analytics gap and track 100 per cent of re-engagement campaigns, providing better
Performance advertising platform AdRoll has released a report analysing retargeting campaign data from 20,000 advertisers on Facebook. The Facebook by the Numbers report looks at trends and performance benchmarks from
Czech beer manufacturer Budweiser Budvar is celebrating its recent brand awareness campaign with shopper marketing platform Shopitize which saw 56 per cent of users who completed a brand interaction on
Ad tech automation firm Rubicon Project is to acquire search and website retargeting firm Chango for $122m (£82m), primarily in stock. Chango’s tech processes 1 trillion page views and billions
Microsoft is to begin testing native ads for its Bing Ads search advertising platform, with plans to introduce mobile app extensions and a retargeting tool during the first half of
64 per cent of European marketers are planning to increase their spend on retargeting this year, as what was once a niche tactic becomes an increasingly central part of digital
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research