Subway

Case study: Subway promotes reopening with campaign aimed at fast food lovers

Subway turned to MiQ, which in turn worked with MediaCom and Skyrise Intelligence, to create a display campaign promoting Subway’s presence on three of the UK’s leading food delivery applications

Subway

Subway extends personalised messaging beyond the US

Subway is expanding its personalised marketing campaigns beyond the US, working with mobile marketing platform Mobivity to bring targeted advertising to the UK, Ireland, and Canada. Using Mobivity’s Recurrency platform,

Subway

Subway, FreshDirect and The Cheesecake Factory launch Masterpass-enabled Messenger bots

Mastercard has partnered with Subway, FreshDirect and The Cheesecake Factory to bring Masterpass-enabled bots to Facebook Messenger. Through the use of AI technology, the bots enable consumers to interact with

Subway

Case Study: S4M and Subway

More-than-ever brands are demanding measurable results from their digital ad campaigns. They want to know if their ads have really made the desired impact and brought their business more custom,

Subway

SUBWAY Acquires Team, Assets from Digital Partner Avanti Commerce

Fast-food chain SUBWAY has acquired a 20-strong digital technology team and assets from Avanti Commerce, a Vancouver-based online commerce solution provider. Avanti has been working with SUBWAY since 2011. Now

Subway

Award Winners’ Spotlight: Most Effective CRM Campaign

The deadline for the 2015 Effective Mobile Marketing Awards, sponsored by Theorem, is now less than three weeks away, and the Early Bird deadline (to avoid a Late Entry fee), is

Subway

Subway Rolls Out Wi-fi Loyalty Program

Subway Restaurants in Northern Ontario, Canada, has launched a loyalty program which rewards customers for logging on to Subway’s free wi-fi network. The first time a customer logs in, they

Subway

Awards Preview: Most Effective Smartphone App

The 2014 Effective Mobile Marketing Awards Ceremony takes place just over a month from now on 27 November in London. Every day between now and then, we’ll be previewing the

Subway

Subway Updates Loyalty App with Location-based Push Notifications

Subway has updated its Subcard loyalty app, introducing geotargeted promotions as well as custom sandwich builder and calorie calculator features. As users choose the contents of their sandwich, the app displays a full

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