Teads

Movers and Shakers: Bauer Media, Instacart, Microsoft, Uberall, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Teads

Renault enters global ad partnership with Teads

Renaults media partner, OMD, will create interactive video and display advertising with Teads

Teads

Teads links up with Moat to offer billing only on 100 per cent viewable ads

Video advertising firm Teads has collaborated with Oracle Data Cloud’s Moat to launch a product which enables advertisers to set their own viewability standards and only get billed when those

Teads

Industry reacts: 2018 IAB UK & PwC Digital Ad Spend Study

Digital ad spend grew 15 per cent in 2018 to reach £13.44bn, with smartphones accounting for more spend than desktop for the first time ever, according to a report from

Teads

Six-second video ads are lacking emotional impact – report

A lack of emotional impact from six-second mobile video ads, alongside the repurposing of TV ads for the smaller screen, could be acting as a detriment to sales, according to

Teads

Vice pens video and display ad partnership with Teads

Vice Media is teaming up with digital advertising firm Teads to deliver both video and viewable display advertising across its media brands. The publisher will look to use the Teads

Teads

Teads and Adform partner for brand-safe programmatic

Media platform Teads has announced an official partnership with independent adtech platform Adform that will see Teads gain direct integration with Adform’s programmatic buying platform. The integration will enable Adform’s

Teads

The Economist inks video advertising deal with Teads

The Economist Group has penned a deal with video marketplace Teads to deliver both outstream video and viewable display across its media brands, which reach an audience of over 1.4m

Teads

What will make your mobile ads stand out from the crowd?

James Hill, senior director of product and partnerships at Teads, offers advice on how advertisers can build impactful mobile campaigns. Mobile advertising has had yet another stellar year – IAB

Teads

BBC and Teads partner for outstream video advertising globally

Outstream video marketplace Teads has announced a partnership with the BBC that will see it provide outstream advertising technology globally across BBC.com, the organisations commercially-funded 24-hour news platform that attracts

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