Match Group, the company behind the hugely popular dating app Tinder, is preparing to go public, with an IPO that will likely raise the firm over $400m (£264m) and value the company at around $3bn.

Match Group owns a range of dating products alongside Tinder, including OKCupid, Match, PlentyOfFish and Meetic, with a total of 45 brands in its portfolio altogether. It operates in over 190 countries in 38 languages, and boasts 59m monthly active users across its entire offering.

The firm will offer 33.3m shares of common stock during the IPO, according to its filing with the SEC, with an initial price of between $12 and $14 per share, which could raise the company up to $470m, depending on market conditions.

The SEC filing acknowledges some of the potential risks facing the company going forward. These include the relatively short history of dating apps, which makes it tricky to evaluate the future trajectory of the company, and that, as a largely app-based firm, distribution relies on third-party publishers which could limit, interfere or even prohibit its products.

As well as paid memberships on several of its products, Match Groups portfolio forms a considerable ad publishing network, with advertising recently introduced to Tinder. According to Sean Rad, co-founder of Tinder, more than 20 per cent of users swipe right on brand messaging, registering their interest in the ads that are presented to them and enabling advertisers to share more content with them.