Programmatic Lunch

TripleLift and TabMo partner on mobile native advertising

Tyrone Stewart

TripleLift TabMoNative advertising company TripleLift has teamed up with TabMo, a mobile creative demand side platform (DSP), to drive the growth of native advertising on mobile.

The partnership will enable TripleLift to offer ‘high-quality mobile native inventory’ for brands to extend their programmatic ad reach. The pairing will give marketers access to ‘billions of monthly impressions across thousands of programmatic mobile websites and apps.

“TabMo’s sustained mobile presence in Europe aligns very well with TripleLift’s global growth and their 2017 expansion into the U.S. market.” said Tom Anderson, head of mobile at TripleLift. “As mobile and native continue to dominate digital advertising, Triplelift looks to partner with mobile first creative DSP’s like TabMo that are committed to native advertising.”

TripleLift’s tech bundles image, URL, headline/caption and logo into ads that blend with the content on publishers’ pages.

“We are very excited to connect our DSP with the native in-feed inventory available through TripleLift. This will allow our self-service clients to access premium native inventory at a global scale,” said Hakim Metmer, co-founder of TabMo.

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