YouTube partners with Ticketmaster to promote gig ticket sales on artist videos
- Wednesday, November 15th, 2017
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YouTube has announced a ticketing partnership with Ticketmaster. As of yesterday, YouTube is featuring hundreds of artists upcoming US tour dates on their YouTube videos.
Fans enjoying an artists official music video on YouTube can learn about upcoming concert listings and click through to Ticketmaster to buy tickets.
In a blog post, YouTube said it would be rolling out the feature to all artists who have Ticketmaster shows in North America in due course, with plans to expand globally beyond that. 
“At YouTube, we understand the importance of helping artists find ways to build deeper connections with their fans – the ones who not only watch and listen to videos, but are also willing to pay to see live performances,” the post said. “With live concerts becoming a bigger driver of revenue for artists, we want to help artists reach those fans, keep them updated about upcoming shows, and sell more tickets.”
