Programmatic Lunch

YouTube testing auto-playing videos on app homepage

Tyrone Stewart
YouTube homepage autoplay
Android Central

YouTube has begun testing a feature that auto-plays videos that appear on its app’s homepage to get a gauge of what a video is about before watching.

Through the feature, users can choose to watch full videos, however the videos are played with subtitles overlaid and not without sound. If the user scrolls up or down past a video, it stops playing and instead the next video in view plays.

The auto-play homepage feature, which was first spotted by Android Central, is currently only on the Android app. It has been dubbed ‘Play as you browse’ and can be disabled through Account -> Settings -> General -> Play as you browse. In addition, if the user doesn’t want to entirely disable the feature, they can choose to only have it work when they are connected to a wi-fi network.

In August, YouTube parent Google rolled out video previews in mobile search results. Unlike the YouTube’s play as you browse, this feature only plays six-second silent clips to provide the gist of a video.

Join us at the 2017 Effective Mobile Marketing Awards Ceremony, taking place in London on Thursday 16 November, to mix with the industry's best and brightest, and raise a glass to the year's best campaigns and solutions. To find out more, and to book your place, click here.