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2019 Effective Mobile Marketing Awards Shortlist Revealed

David Murphy

The shortlist for the 2019 Effective Mobile Marketing Awards, staged in partnership with our headline partner Dynata, and with DAX, has been revealed. It features campaigns from brands including Universal Pictures, Volvo, McDonald's, BBC Good Food, Audible, Malibu, Twinings and many more. The winners will be announced at our Awards Ceremony in London on 14 November. Congratulations to all the shortlisted entries. Here's the shortlist in full...

Most Effective Mobile Marketing Campaign of the Decade
Domino’s Pizza UK & ROI and Future Platforms – Domino’s Pizza UK & ROI Digital Strategy
Kwiff and Total Media – How Total Media Went Against the Grain to Help Minnow Kwiff Take on the Giants 
mytaxi and Yodel Mobile – Mobile Growth Campaign 

Most Innovative Campaign
BookMyShow and CleverTap – Avengers Endgame Android Carousel Notification 
CBBC, Havas Media and Venatus Media – CBBC Buzz App
Rakuten Viber – Viber World Cup 2018 Global Fans Challenge
SailGP and Apadmi – The SailGP App
Sprint – Sprint Complete 
The Alchemist Group, William Grant and Sons and xDesign – The Alchemist Conjurer AR Cocktails

Most Effective In-app Advertising Campaign
Activision Blizzard and AdColony – World of Warcraft Battle for Azeroth Aurora HD Interactive Video
CBBC, Havas Media and Venatus Media – CBBC Buzz App
Playtika and Aarki – World Series of Poker User Onboarding Campaign 

Most Effective Automotive Campaign or Solution
Parkmobile and MobPro – Anti-churn Campaign
Renault, OMD and Blis – Renault Kadjar SUV Campaign
Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football
Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective App
KodakMoments – PixPax 
Pilot Flying J and Publicis Sapient – Mobile App Redesign
Samsung and HelloWorld – Samsung Elite

Most Effective App Install Campaign
Fusebox Games and Bidalgo – Leveraging TV Virality for Love Island The Game
Radiant and Moburst – SAY App Launch Campaign
mytaxi and Yodel Mobile – App Growth Campaign

Most Effective Entertainment Campaign or Solution
BookMyShow and CleverTap – Avengers Endgame Campaign
CBBC, Havas Media and Venatus Media – CBBC Buzz App
Rakuten Viber – Viber World Cup 2018 Global Fans Challenge
TuneMoji and Viber – Music GIFs Creator
UKTV Play and Yodel Mobile – Organic Growth Campaign
Universal Pictures and AGCS – The GIF't Game Search Campaign

Most Effective Augmented Reality Campaign
7-Eleven and Zappar – Always-on AR
McDonald’s and Creata – Dinosaurs AR Charity Book
The Alchemist Group, William Grant and Sons and xDesign – The Alchemist Conjurer AR Cocktails

Most Effective Charity Campaign or Solution
BECCA and Yodel Mobile – App Growth Campaign
KidzAlive and PlusNarrative –TalkTool App
The American Lung Association, AdCouncil and Ogury – Saved by the Scan Mobile  Campaign
The Movember Foundation and Swrve – Elevating Reach and Relevance

Most Effective CRM Campaign
Google Assistant and Epsilon – Global CRM Program
The Bar Method and ZipWhip – CRM Campaign

Most Effective Use of Data
ODEON Cinemas and Yellow Velo – Roll the Film, Let the Data-led Magic Begin
Parkmobile and MobPro – Anti-churn Campaign
Radiant and Moburst – SAY App Launch Campaign
Spring, Tealium and AGCS – Data driven Advertising for Mobile Promotion of BILDPlus App and subscription
Twinings, LoopMe and the7stars – Twinings Superblends UK Campaign
Uken Games and Swrve – Optimizing Player Experiences with Real-time Relevant Data Analysis
Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective Cross-screen Campaign
Max Bupa and Zapr Media Labs – GoActive Campaign
The Home Office, OmniGov @ Manning Gottlieb OMD and Venatus Media – #KnifeFree
Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football

Most Effective Launch Campaign
Ford Trucks International, Ingage and AdColony – FMax Dynamic End Card Campaign 
Radiant and Moburst – SAY App Launch Campaign
Sprint – Sprint Complete

Most Effective Location Campaign
BP and Uberall – Building a Local-Global Brand
Kier Living, Fonemedia and Tank Top Media – Kier Living Oakbrook Snapshot Campaign 
No Kid Hungry and Groundtruth – Dine Out for No Kid Hungry 
Royal Caribbean, Blis and Mindshare UK – Royal Caribbean Wave Campaign
Ryanair and Swrve – Localizing Real-time Relevance to Increase Customer Loyalty
Starbucks, Factual, Mindshare, and Xaxis – Foot Traffic for Frappuccinos
Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective Messaging Campaign
Countable and Leanplum – Civic Engagement Campaign
Sprint – Sprint Complete

Most Effective Mobile-first Service
MTN and PlusNarrative – Y’ello Web
NETGEAR and Swrve – Real-time Relevance Campaign
Pilot Flying J and Publicis Sapient – Mobile App Redesign
Sliide – Headlines, News and Rewards: Offering More From Mobile

Most Effective Performance Marketing Campaign 
Parkmobile and MobPro – Anti-churn Campaign
Radiant and Moburst – SAY App Launch Campaign
Starbucks and HelloWorld – Starbucks for Life

Most Effective Retail/FMCG Campaign or Solution
Chico’s and Vibes – Chico’s Mobile Campaigns
Costcutter, Boutique and Hawk by TabMo – Find the Golden Mic. Campaign
Pernod Ricard, Havas and Hawk by TabMo – Malibu Summer Campaign 
Twinings, LoopMe and the7stars: Twinings Superblends UK Campaign

Most Effective Voice Assistant App
Audible and Hi Mum! Said Dad – Audible Book Finder Alexa Skill
BBC Good Food and Hi Mum! Said Dad – BBC Good Food Alexa Skill
WaterAid and Hi Mum! Said Dad – WaterAid Voices Alexa Skill

Most Effective Integrated Campaign
JBL and Dept Agency – Road to Boateng
Max Bupa and Zapr Media Labs – GoActive Campaign
McDonald’s and Creata – Dinosaurs AR Charity Book
Tata Motors, Zapr Media Labs and Havas Media – Ads Good As Football
Volvo, Mobsta, Mindshare and Finecast – Volvo XC60 Human Innovations Campaign

Most Effective Search Campaign
Babylon Health and The ASO Co – Organic Search App Install Campaign
UKTV Play and Yodel Mobile – Organic Growth Campaign
Universal Pictures and AGCS – The GIF't Game Search Campaign

Most Effective Travel & Tourism Campaign or Solution
First Group plc and Future Platforms – First Bus App
mytaxi and Yodel Mobile – App Growth Campaign

Most Effective Anti-fraud solution
Captiv8 – Influencer Marketing Fraud Solution
FraudScore – The Independent Antifraud Solution
Impact – Forensiq by Impact 
Integral Ad Science – Integral Ad Science Ad Fraud Solution 
Machine Advertising – Machine Anti-fraud Solution
Scalarr – Scalarr
Smaato – Smaato In-app Fraud Protection Solution
TrafficGuard – TrafficGuard Ad Fraud Prevention

Most Effective Use of Video
Frost, McGarrah Jessee and Pixability – Opt For Optimism Campaign 
The Home Office, OmniGov @ Manning Gottlieb OMD and Venatus Media – #KnifeFree

For more details on the Awards Ceremony, click here

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