Making Science

2021 Effective Digital Marketing Awards Shortlist announced

David Murphy

The Shortlist for the 2021 Effective Digital Marketing Awards has been revealed. The winners will be announced at a Virtual Awards Ceremony on 9 July. Thanks to everyone who enetered and congratulations to all those companies who have made the Shortlist. Read on for full details. 

Most Effective Advertising Campaign
Artiphon and Nuuk - Orba: Make Music in Seconds
AstraZeneca, HealixGlobal and Tremor Video – AstraZeneca, HealixGlobal and Tremor Video Score Big for a “Pharma First” Campaign
Moose Toys, AdColony and Powerphyl Media Solutions – Moose Toys and AdColony Spin the Wheel of Success for Collins Key
Orange Cyberdefense AND Redkiwi – C-level Lead Generation for Orange Cyberdefense World 2020 Event
Royal Philips Brand Store DACH and Booming – Philips DACH Black Friday Affiliate Campaign 2020
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Effective Attribution Solution
AppsFlyer – Using Attribution to Scale Mobile Apps
Docks Bruxsel, Mobsta, Halo and BWP – Docks Bruxsel Footfall Attribution
QueryClick – Corvidae: For Attribution That Works
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting
Stellantis, Nielsen and Starcom – Driving 15% Media Efficiency by Unleashing the Strategic Power of Digital and Optimising Tactical TV Buying

Most Effective B2B Campaign
Appian and Search Laboratory – An Integrated Approach for International Automation Software Company, Appian
Diageo Bar Academy and Smarts – Connecting the Community: Global Bartenders in Lockdown
OmniGOV, The Department for Business, Energy and Industrial Strategy, Mobsta and Urban Analytix  – UK Government COVID-19 Business Support
Pure Property Finance and Liberty Marketing – Unlocking Search Innovation During a Lockdown
Skeleton – Europa Flow
Tesco Mobile and QueryClick – Beating with the Big Four in B2B Telecoms with Brilliant Basics

Most Effective Branded Content Campaign
Deutsche Telekom and Mindshare – What We Do Next
Specsavers and Curated Digital – COVID-19 Care Online Content Hub

Most Effective Data & Analytics Campaign
Google and PHD Taiwan – Google Play Points
Health Affairs and RocketMill – Combining Machine Learning and Brand Experience to Drive Subscriptions for Health Affairs
Furniture Village and tmwi – Sleep Well, Live Well
Laithwaites Wines and Incubeta –  (Pub) Crawling Amazon for Laithwaites Success
Tesco Mobile, QueryClick and Merkle – Saving £1m for Tesco Mobile by Managing Organic/Paid Cannibalisation
The Entertainer and Mapp – a How The Entertainer Increased Traffic, Conversions and Revenue with Mapp Cloud

Most Effective DTC eCommerce Campaign
Mycarcheck and GravyTrain – 128% Improvement in Off-peak Web Sessions Generates 134% More Revenue
TIM and Vantagens – Tim Brasil Prepaid Customer Campaign

Most Effective Facebook Campaign
Best Friends Animal Society and ForwardPMX – Raising Funds For Animals In Need With The Power of Facebook
Ollie's Bargain Outlet and StitcherAds – StitcherAds Helps Ollie’s Deliver 7X RoAS Through Personalized Digital Circulars on Facebook

Most Effective FMCG/CPG Campaign
3M Flex & Seal and #paid – Flex & Seal
Chicago Town, Mobsta, IRI and Wavemaker North – Chicago Town Leveraging Location Data
Dairy Farmers Canada and #paid – Look For The Blue Cow Contest
Russian Standard Vodka, The Village Communications and TabMo – Raise Your Standards in Vodka
The Scotch Malt Whisky Society and ForwardPMX – The Perfect Pairing with SMWS Ambassadors

Most Effective Influencer Campaign
Deutsche Telekom and Mindshare – What We Do Next
Glamglow and ForwardPMX – “Stay in & Glow” Spurs Growth During the Pandemic for Glamglow
Samsung Affiliate Team and Awin – Capturing the Stars with the Samsung S20 Ultra
Sky – I Hate Suzie YouTube Series 

Most Effective Instagram Campaign
Converse, Foot Locker and Obviously – Converse CX x Foot Locker
NBC Universal and Inmar Intelligence – Lions, Tigers, Trolls, and Movie Nights
Vivel and The Digital Street – Vivel #VoiceOfArt

Most Effective Integrated Campaign
BMW South Africa, Vizeum Media and VDX.tv – BMW 2 Series Gran Coupé Launch
Eat Just and Inmar Intelligence – JUST Egg New Product Release
Huggies and RocketMill – Huggies Pull Ups Explorers: The Big Kid Game
The Royal British Legion and Croud – Poppy Appeal 2020
TIM and Vantagens – Tim Brasil Prepaid Customer Campaign
Withings and Search Laboratory – An Integrated Strategy for Withings

Most Effective International Campaign
Deutsche Telekom and Mindshare – What We Do Next
Glamglow and ForwardPMX – “Stay in & Glow” Spurs Growth During the Pandemic for Glamglow
Lane Crawford and ForwardPMX – Thriving Through Adversity: A Shift to Smarter Audience Targeting

Most Effective Launch Campaign
Eat Just and Inmar Intelligence – JUST Egg New Product Release
Roli and Nuuk – LUMI eCommerce Launch
Splink Industries and Yodel Mobile – My Theory Test by James May Launch
TIM and Vantagens – Tim Brasil Prepaid Customer Campaign
The Times Radio and Redbox Mobile – The Times Radio Launch Campaign 

Most Effective Location Campaign
Coca Cola, Mobsta and Mediacom – Appreciate Your Locals
Kwalitaria and Fingerspitz – Regain the Offline Revenue Lost, Using Local Advertising
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism

Most Effective Mobile Campaign
BritBox, Total Media and Picnic – Swipe Right for Spitting Image
Empiricus and MoEngage – Insight-led Mobile Engagement
Moose Toys, AdColony and Powerphyl Media Solutions – Moose Toys and AdColony Spin the Wheel of Success for Collins Key
MyFitnessPal and Jellyfish – MyFitnessPal App Store Overhaul
My Online Therapy and Yodel Mobile – Yodel Mobile Accelerates App Growth for My Online Therapy
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
TIM and Vantagens – Tim Brasil Prepaid Customer Campaign

Most Effective Pandemic Campaign
Coca Cola, Mobsta and Mediacom – Appreciate Your Locals
Médecins Sans Frontières UK and Crafted – The COVID-19 Appeal
OmniGOV, The Department for Business, Energy and Industrial Strategy, Mobsta and Urban Analytix – UK Government COVID-19 Business Support
Specsavers and Curated Digital – A COVID-19 Care Online Content Hub
Specsavers and Tangerine Communications – Open for Care
Tastecard and Awin – In In is the new Out Out
Whittard of Chelsea and Search Laboratory – Generating Online Customers During the UK National Lockdown
Yext – No Wrong Answers Campaign

Most Effective Performance Campaign
Artiphon and Nuuk - Orba: Make Music in Seconds
Glamglow and ForwardPMX – “Stay in & Glow” Spurs Growth During the Pandemic for Glamglow
Laithwaites Wines and Incubeta – (Pub) Crawling Amazon for Laithwaites Success
Lane Crawford and ForwardPMX – Thriving Through Adversity: A Shift to Smarter Audience Targeting
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Stackers and RocketMill – Beautifully Organising Stackers’ Performance Media

Most Effective Retail Campaign
Chicago Town, Mobsta, IRI and Wavemaker North – Chicago Town Leveraging Location Data
NBC Universal and Inmar Intelligence – Lions, Tigers, Trolls, and Movie Nights
Sally Beauty & Salon Services and QueryClick – Styling Out A Global Pandemic
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
Simpli.fi – National Grocery Store Chain Increases Store Visits with Simpli.fi’s Location-based Targeting
The Perfume Shop and Incubeta – Driving Market Share to ‘Spritz-tastic’ Levels

Most Effective Search Campaign
BT Sport, BT TV and QueryClick – Consolidating Sub-domains to Drive Effective Growth
House of Oak and The SEO Works – Organic Search Campaign
Pure Property Finance and Liberty Marketing – Unlocking Search Innovation During a Lockdown
Rovva and Croud – Accelerating Organic Presence for Rovva
The Natural History Museum and Crafted – Using Search to Inspire a Nation Throughout Lockdown.
The Perfume Shop and Incubeta – Using Seamless Search to Drive Revenue Growth

Most Effective Social Purpose Campaign
Best Friends Animal Society and ForwardPMX – Saving Animal Lives
OmniGOV, The Department for Business, Energy and Industrial Strategy, Mobsta and Urban Analytix – UK Government COVID-19 Business Support
Starlight Children’s Foundation and TIPi Group – Joy Delivered

Most Effective Tech Platform
Cognitiv NeuralMind – Cognitiv NeuralMind
Metigy
Traackr – Traackr
TrafficGuard – Helping Businesses get the Clarity They Need to Unlock the Best Advertising Results
Uberall – Uberall Enhances Brand Engagement Online to Thrive Offline
Yext – No Wrong Answers

Most Effective TikTok Campaign
Converse, Foot Locker and Obviously – Converse CX x Foot Locker
Dairy Farmers Canada and #paid – Look For The Blue Cow Contest
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph

Most Effective Video Campaign
BMW South Africa, Vizeum Media, VDX.tv – BMW 2 Series Gran Coupé Launch
Dairy Farmers Canada and #paid – Look For The Blue Cow Contest
Jack in the Box, Carat, and Pixability – Driving Store Visits through YouTube for Jack in the Box
OmniGOV, The Cabinet Office and Mobsta – UK Government: Funding for Local Tourism
Shopkick and Moburst – Moburst/Shopkick TikTok Triumph
VIA VAI Shoes and Fingerspitz – Speeding Towards Omnichannel Video Success

Most Innovative Campaign
BritBox, Total Media and Picnic – Swipe Right for Spitting Image
Bruynzeel Keukens and Fingerspitz – Pinterest SEO: Inside the Black Box
Plarium and Zorka.Agency – YouTube Progress Bar for a Mobile Game Promotion
Pure Property Finance and Liberty Marketing – Unlocking Search Innovation During a Lockdown
TIM and Vantagens – Tim Brasil Prepaid Customer Campaign
UGG and Croud – Fluff Yeah Snapchat AR filter