The shortlist for the 2022 Effective Digital Marketing Awards has been revealed. It features campaigns from brands including L’Oreal, Diageo, Samsung, B&Q, French’s Mustard, Nescafe and Nissan. The winners will be announced at a Virtual Awards Ceremony on 8 July. Congratulations to all the shortlisted entries. Here's the shortlist in full...

Most Effective Advertising Campaign   
Abide and Moburst – Abide App Subscription Campaign
L'Oreal Spain and VDX.tv – Biotherm Blue Therapy
Redefine Meat and Moburst – Redefine Meat International Launch
Tiso and QueryClick – Helping Tiso Reach New Heights in Retail

Most Effective Attribution Solution
Barcelo Hotel Group and Nielsen – Cookies Crumbling, So What?
Dyno-Rod and Call360 – The Mysterious Case of the Unattributed Phone Revenue
QueryClick – The Way the Cookie Crumbles: Paving the Way for AI-driven Attribution
Simpli.fi – Group C Digital and Simpli.fi Drive In-person Visits for Grocery Store Chain

Most Effective B2B Campaign
Aggreko and Merkle – Powering Regional Organic Performance
Imagination Technologies and Liberty – A Brand Vision That Captured the Imagination
Raja Workplace and tmwi – Dream Job
Redefine Meat and Moburst – Redefine Meat International Launch
Tiqets – Remarkable Venue Awards

Most Effective Content Marketing Campaign
Deutsche Telekom and Mindshare – Project Futureproof
Diageo Bar Academy and Smarts – Virtual Success: Revitalising the Global Bar Industry

Most Effective Data & Analytics Campaign 
Boundless and Trueology – Boundless Membership Relaunch
Fifty Technology x OmniGov at MG OMD – Fifty Technology x OmniGov at MG OMD

Most Effective DTC eCommerce Campaign 
B&Q and Yodel Mobile – B&Q Unlocks The Power of Mobile App Success
Redefine Meat and Moburst – Redefine Meat International Launch
Simpli.fi – Direct-to-Consumer Apparel Brand Drives Online Sales with Simpli.fi’s Behavioral Targeting Solutions

Most Effective FMCG/CPG Campaign 
McCormick & Company’s French’s, DentsuX and AdColony – DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard
Nescafe and tmwi – Searching for the perfect coffee
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Influencer Campaign 
Abide and Moburst – Abide App Subscription Influencer Campaign
Billion Dollar Boy and Vichy – Vichy Ambassador x E-retailer Partnership
Thermo Fisher Scientific – This is How I Science

Most Effective Integrated Campaign  
DGB Jagermeister and VDX.tv – Be the Meister
MSF UK and Crafted – Afghan Crisis Appeal 2021
mycarcheck and Gravytrain – Driving Brand for a Driving Brand
The Entertainer and Mapp – Santa’s Letters: Digitalising Santa’s Letter from the North pole to Children at Christmas
Yellow Zebra Safaris and Merkle – Creating a Roar–some User Experience

Most Effective International Campaign 
Aggreko and Merkle – Powering Regional Organic Performance
Arcelik AS & Ingage Media – Beko Sustainability Launch Connections
Deutsche Telekom and Mindshare – Project Futureproof
Loch Electronics and Nuuk – A Dishwasher from Scotland that Conquered the World in 30 days
Redefine Meat and Moburst – Redefine Meat International Launch
Samsung and VDX.tv – Samsung Flip-Fold

Most Effective Launch Campaign 
Loch Electronics and Nuuk – A Dishwasher Launch with $735,000 in 30 days
RacingNews365, Fingerspitz and TDE – In 8th gear to 1 million page views per month
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Mobile Campaign 
Abide and Moburst – Abide App Subscription Campaign
B&Q and Yodel Mobile – B&Q Unlocks The Power of Mobile App Success
GambleAware, Picnic and Goodstuff – Tap Out, Take a Moment
Kroton and Upstream – Mobile Lead Generation for Kroton (Brazil)
Lidl, OMD and Venatus – Lidl Christmas Minigame
McCormick & Company’s French’s, DentsuX and AdColony – DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard

Most Effective Paid Social Campaign 
Deutsche Telekom and Mindshare – Project Futureproof
Imagination Technologies and Liberty – A Brand Vision That Captured the Imagination
Redefine Meat and Moburst – Redefine Meat International Launch

Most Effective Pandemic Campaign 
Clarins UK and Hootsuite – How a retail experience leader went digital
Fonix, Children in Need and Comic Relief – Most successful night of TV to date for SMS donations
Mypostcard.com – One Million Postcards – #fürmichfüruns
SmartCover and Outbrain – Live Life At Your Pace, We’ve Got You Covered

Most Effective Performance Marketing Campaign 
MSF UK and Crafted – Afghan Crisis Appeal 2021
Simpli.fi – Fast Food Brand Increases Visits for Multiple Locations with Simpli.fi’s Advanced Location Targeting
Tipico and Zoomd – Tipico: The Euro 2020 campaign Snap Performance campaign

Most Effective Retail Campaign
B&Q and Yodel Mobile – B&Q Unlocks The Power of Mobile App Success
Fjällräven and Animech – Animech Realtime-3D configurator – Fjällräven "Kånken"
Simpli.fi – Group C Digital and Simpli.fi Drive In-person Visits for Grocery Store Chain

Most Effective Search Campaign 
GoCardless and Blue Array – Turbocharged Growth
Provident and Cube Group – Unlocking the True Potential of Content!
Redbox Mobile – The Importance of Returning Users for Apple Search Ads
Yellow Zebra Safaris and Merkle – Creating a Roar– some User Experience

Most Effective Tech Platform  
Consorbank and Adlicious – Consorsbank Dynamic Ads
Adverity and iProspect – Adverity & iProspect: Driving Client Strategy with Predictive Analytics
Cognitiv – Cognitiv NeuralMind
MarketMuse – MarketMuse Premium
The Ozone Project – Ozone: Built for Brands by Publishers to Power the Premium Web
Yext – Yext Search Experience Cloud Platform

Most Effective Video Campaign 
Canal and River Trust UK and VDX.tv – Rate this Scene
Imagination Technologies and Liberty – A Brand Vision That Captured the Imagination
McCormick & Company’s French’s, DentsuX and AdColony – DentsuX and AdColony Slather on Success for McCormick & Company’s French’s Mustard
Redefine Meat and Moburst – Redefine Meat International Launch

Most Innovative Campaign  
Consorbank and Adlicious – Consorsbank Dynamic Ads
GambleAware, Picnic and Goodstuff – Tap Out, Take a Moment
Nescafe and tmwi – Searching for the perfect coffee
Nissan and VDX.tv – Nissan Qashqai
Yext – The 1999/Big B Campaign