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2022 Effective Mobile Marketing Award Winners revealed

David Murphy

The winners in all 22 categories of the 13th Effective Mobile Marketing Awards were revealed at an Online Awards Ceremony this afternoon attended by over 150 representatives from brands, agencies and mobile marketing firms.

Brands and organisations honoured for their work included Pepsi, B&Q, Vodafone, Yodel Delivery Network, Deutsche Telekom and Benefit Cosmetics. 

Agencies and tech platforms collecting awards included Mindshare, Carat, Unbound, Storyly, ConsultMyApp, Moburts, Bano and Yodel Mobile, which picked up five awards, including the Grand Prix, for its work with B&Q on the retailer's mobile app. 

We’ll be running more detailed posts on each of the winning entries over the next week. If you’d like to know more now, head to the Awards Site. Congratulations to all our winners. The full list is below:

Grand Prix
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success

Most Effective Advertising Campaign
Vodafone Turkey and Carat – Vodafone FreeZone TikTok Launch

Most Effective App Advertising Platform
Skai – Skai’s App Marketing solution

Most Effective App Analytics Platform
Snowplow Analytics – Snowplow BDP

Most Effective App Engagement Platform
Storyly – The Missing Piece of Mobile Engagement

Most Effective App Install Campaign  
Yodel Delivery Network and Yodel Mobile – Yodel Mobile Drive Big-impact Strategies for Yodel Delivery Network
 

Most Effective App Marketing Agency
Yodel Mobile – A Boutique Agency Leading the App Growth Revolution

Most Effective App Store Optimisation Campaign
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success

Most Effective Augmented Reality/Virtual Reality Campaign
Pepsi, Unbound and The Live Agency – Pepsi Max Summer AR 

Most Effective eCommerce App Campaign
Dolap and Storyly – Dolap & Storyly: Gamifying the Shopping Experience

Most Effective Entertainment App Campaign
S'More and MoEngage – Operation Personalization & App Engagement

Most Effective Finance App Campaign
Snoop and ConsultMyApp – ASO Strategy for Snoop – 6-month Uplift Post-engagement

Most Effective Health & Fitness App Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign

Most Effective Influencer App Campaign
Abide and Moburst – Abide App Subscription Influencer Campaign

Most Effective Location Campaign
Simpli.fi – Fast Food Brand Increases Visits for Multiple Locations with Simpli.fi’s Advanced Location Targeting

Most Effective Paid Social Campaign
Product Madness – Product Madness TikTok Campaign

Most Effective Pandemic Campaign
Deutsche Telekom and Mindshare – Project Futureproof

Most Effective Performance Marketing Campaign  
Clue by Biowink and Making Science UK – Leveraging Google App Campaigns to Drive Paying Subscribers at Efficient Scale

Most Effective Retail App Campaign
B&Q and Yodel Mobile – B&Q Unlocks the Power of Mobile App Success

Most Effective Retention Campaign
Vodafone Turkey and Carat – One QR to Rule Them All!

Most Effective Small Budget Campaign
Benefit Cosmetics Australia and Unbound – Enter the Beneverse

Most Effective Use of Data
WYNNBet and ConsultMyApp – Apple Search Ads Campaign

Most Effective User Acquisition Platform
Bango – Bango Audiences: User Acquisition Through Purchase Behavior Targeting

Congratulations to all oour winners. If you'd like to be informed when the 2023 edition Call for Entries launches, email awards@mobilemarketingmagazine.com