Evri, the new name and brand for parcel delivery firm Hermes, has launched its new identity and accompanying ad campaign to launch the brand. Devised by VCCP London, the brand campaign seeks to introduce a total revamp of the courier service, with media led by Mediacom. The brand strategy, visual identity and logo was created by Superunion.
The multi-million pound campaign – the company’s first on TV – launches with a 30-second hero film focusing on the relationship delivery drivers build with their customers. It follows the story of an expectant mother and her husband as they journey towards the birth of their child and beyond, setting out to remind the nation how personal the relationship is between delivery drivers and their customers. The relationship builds throughout the film and wraps up with the brand line ‘Evri delivery made for you’. The 30-second film will also run for the next six months across VOD, OOH, digital, online display and social media, including an influencer campaign.
“Through close consultation with customers, couriers, partners and employees about what is important to them, we have arrived at an innovative and exciting new brand to serve the needs of the UK,” said Sarah Taylor-Jones, Head of Marketing at Evri. “As the UK’s largest dedicated parcel delivery company, delivering over 700m parcels a year on behalf of many of Europe’s leading retailers including Next, John Lewis and Asos, we have increased our commitment to sustainability and more closely serving the needs of partners and customers. We are thrilled to communicate this ground-breaking brand to the market as we embark on our mission to create responsible delivery experiences for everyone, everywhere.”