Adelphic Partners with Opera Mediaworks

  • Tuesday, September 22nd, 2015
  • Author: Tim Maytom
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adelphicMobile and cross-channel demand-side platform Adelphic has partnered with Opera Mediaworks in order to bring high quality video to mobile programmatic buyers through its platform, making it the only brand-focused DSP with access to Operas Instant-Play HD video technology.

The partnership will enable Adelphics clients to leverage this new new offering to deliver superior ad experiences in premium, in-app video environments, assuring the high quality video content necessary as more and more people consume video via mobile.

“What makes mobile users unique is their desire for instant gratification, regardless of connection strength or device type,” said David Kurtz, senior vice president of product strategy at Opera Mediaworks. “As such, its critical that ads not only are creatively compelling and of the highest possible quality, but that they are delivered with no frustrating delays.

“At Opera, were committed to building ad products that deliver a quality experience to the end user. With partners like Adelphic, premium brands can take advantage of our innovation to engage with users in compelling ways while ensuring their creative appears the way they intend it to be seen.”

On the publisher side, making video available programmatically provides greater transparency into audience preferences and behaviours, while buyers benefit from great price control and efficiency in the bidding process, as well as scale and performance.

“The smaller screen real estate of mobile devices creates a great need and opportunity for high quality video,” said Michael Collins, CEO of Adelphic. “By working with Opera Mediaworks and incorporating the Instant-Play technology into our buying platform, we give our clients the benefit of both the deep brand engagement of video and the efficiency of programmatic buying.”