Ad tech firm Adform and mobile audience data platform adsquare have announced a partnership to provide premium programmatic mobile audiences. Thousands of data points from a wide array of mobile, online and offline providers, as well as pre-defined audience templates, are now accessible via Adform’s ‘Adform GO’ mobile platform. The granular audience segments can also be combined to create custom criteria to fit individual brand needs. A range of Adform GO updates are to be released in the coming months.
The two companies share the vision of ensuring a secure and privacy-friendly programmatic environment for brands. adsquare has been awarded the ePrivacy seal for best practice data processing while Adform said it prides itself on establishing a quality, brand-safe, effective and fraud-free ecosystem for all clients.
“Adform is a leading platform for brands in our core markets” said adsquare CEO, Tom Laband. “As advertisers shift from channel-thinking to a user-centric approach, partnering with key players such as Adform ensures advertisers have access to the valuable audience data they need.”
Established in 2002, Adform now has offices in over 15 countries. With adsquare data available for seven EU countries and a New York office in the pipeline, more markets are set to follow the initial adsquare and Adform data offering, which covers UK, Germany and Italy.