Mobile advertising firm Adludio has secured a £4m investment from Mercia to propel further growth in the US and internationally.

Founded in 2015, Adludio currently employs 60 staff worldwide and has existing offices in London, Hong Kong, Taipei and Singapore, New York and Los Angeles. Over the past 12 months it has also established a presence in other US cities including Chicago, Atlanta and Detroit. The company’s clients include Jaguar Land Rover, Nike, Microsoft, Chanel and LVMH.

“Mobile has become the primary means of consuming content, yet the majority of mobile advertising remains static,” said Mercia’s Jason Warren. “Adludio is redefining mobile advertising and is recognised as a leader in the field. We are delighted to be backing the company on the next stage of its journey. The combination of established international traction and scalable technology alongside this fresh capital leaves the business in great shape to grow rapidly in the coming years.”

Adludio CEO Paul Coggins said that in addition to raising funds, the company was also focused on finding a strategic partner who shares its vision for Adludio’s international growth, and has the experience and track record for scaling digital businesses. “We’re thrilled to be working with Mercia at such an exciting chapter in Adludio’s journey, as we bring the most immersive and creative mobile experiences to brands seeking to build memorable engagements with consumers,” he said. “Our successful launch into the US market gives us a deep confidence that we have the right team, product, clients and strategy in order to accelerate our growth more deeply into this market.”