Mobile advertising marketplace AdMob says it is helping mobile portal Reporo secure thousands of new users every week.
Reporo is a popular mobile portal catering to mobile life needs. It offers users across the world free access to text, IM, shopping, news and information services over mobile networks. Reporo has partnerships with leading retail brands such as eBay, CDWow!, Ministry of Sound and Dominos Pizza. Reporo uses AdMobs mobile advertising marketplace as its key acquisition channel for new users. To date, Reporo has amassed hundreds of thousands of users, primarily located in the UK, US and South Africa. 
AdMob says its marketplace delivers access to the worlds largest network of mobile web inventories, and a powerful set of targeting tools, backed by real-time metrics and reporting. AdMob enables advertisers to run targeted ads across a comprehensive set of mobile content channels, including communities, entertainment, news and portals.
Since its launch, the AdMob network has achieved around 700 million page views per month. With an average network growth rate of 150% per month, AdMob claims that it is, in terms of reach, the worlds largest and fastest-growing mobile advertising company.
We chose AdMob as our key acquisition channel because the breadth and depth of AdMobs network cannot be matched by any other company in the industry, says Reporo Sales & Marketing Director Kieran OKeeffe. In addition AdMobs capability to target specific handsets and countries means that we are accessing the potential users we need.
For AdMob, European Managing Director Russell Buckley adds:
I put the success of the AdMob and Reporo partnership down to the perfect synergy of our two companies products and services. Reporos consumers are the ever-growing community of mobile savvy individuals who want to get the most out of their mobile devices. AdMobs network is simply the best way to take this kind of product to market, consistently outperforming every other medium, including the PC Internet.”