Mobile marketing and technology firm Incentivated is working together with Dawson Walker Communications to deliver a messaging and mobile internet campaign for Airbus. The campaign is targeted at students registering their interest in a career at Airbus via text. They will be sent a return text containing information about their nearest recruitment event as well as a link to Airbus’ mobile recruitment site at m.airbuswork.com. The mobile activity will be supported by an outdoor campaign and leaflets handed out on campuses, with a QR code linking to the mobile site. As well as connecting with Facebook, the recruitment pages link to interactive apps featuring the ‘Your Future by Airbus’ concept planes.

Incentivated managing director Jonathan Bass says: "Airbus is a good example of a business which seeks innovative mobile marketing solutions in its recruitment process, using a number of mobile solutions, and optimising the mobile site to allow a smooth customer journey for potential recruits within the engineering sector."