Proximity engagement specialist Airspace has launched Airspace Pilot, a program designed to enable brands, retailers and marketers to quickly and cost-effectively trial proximity marketing networks.
The launch is a direct response to demand from brands who wish to trial the technology in a low cost, low risk and easily manageable way without committing to a larger scale deployment.
The program uses a pre-configured, easy to use set of technologies and services including a simple consumer app, a suite of beacons and access to Airspace's cloud-based management suite, enabling companies to create, optimise and analyse data from a three-month campaign.
"We developed Airspace Pilot to meet the demand from brands, marketers and retailers looking for a 'click and go' set up," said Ian Malone, CEO of Airspace. "The market for proximity marketing solutions is set to grow significantly over the next few years. We want to be part of this growth and see the key to unlocking its potential is by providing cost effective, low risk ways to trial the technology. We are making proximity marketing affordable and accessible for everyone."