Amazon Doing $1bn a Year on Mobile

David Murphy

Amazon customers have ordered more than $1bn (£650m) worth of goods from Amazon using a mobile device in the past 12 months. The figure was revealed by Amazon CEO Jeff Bezoz when the company’s Q2 2010 results were released yesterday.

"The leading mobile commerce device today is the smartphone, but we're excited by the potential of the new category of wireless tablet computers,” said Bezoz. “Over time, tablet computers could become a meaningful additional driver for our business.”

Amazon’s net sales increased by 41 per cent over the previous quarter to $6.57bn. Profits were 71 per cent up on the previous quarter at $270m. The company recently revealed that it is selling more Kindle books than hardcover books. Over the past three months, across its entire US book business, for every 100 hardcover books Amazon has sold, the company has sold 143 Kindle books. Over the past month, for every 100 hardcover books Amazon has sold, it has sold 180 Kindle books. And in the first half of 2010, Amazon sold more than three times as many Kindle books as in the first half of 2009.

Given the increasing uptake of smartphones, those m-commerce figures also look like going only one way in the future.