UK retailer Argos is teaming up with Pinterest to launch The Mood Hotel, which they describe as “a world-first concept hotel curated using interior design products from the high street brand, based on the hottest interiors trends emerging from Pinterest’s annual trends report.”
The Mood Hotel has been conceptualised by The &Partnership, and is located in the Town Hall Hotel in Bethnal Green, London. The concept hotel brings to life the most popular Pinterest trends through homeware and furniture from the latest Argos product ranges, all of which are all available to buy in store and online. The suites include the Luxe Room; the Play Room; the Nature Room; the Night Room; the Tea Party Room; and the Escape Room.
The rooms are open to the public from Saturday 2 April to Monday 4 April, with a limited number of suites available to book for a complimentary overnight stay. There’s information on how to book a slot here.
For those unable to visit, they can experience it through immersive 360-degree video and detailed high-resolution photography, as well as shoppable digital formats, on the Pinterest platform and Argos social media channels.
“This is a great opportunity to bring our homeware to life, immerse and inspire our customers and really demonstrate the ways our design-led furniture and homeware can transform a room,” said Argos Design Manager, Andrew Tanner. “Our in-house team is committed to curating a range of beautiful products to inspire and excite all our customers, from opulent furnishings to earthy accents and vibrant décor. Trends have always been at the heart of our collections but now that we are adapting to a new way of living and spending more time in our homes, we want to demonstrate the various ways our design-led furniture and homeware can transform a room.”