Automated Creative, which is on a mission to reinvent advertising using automation, has appointed Dan Moseley as Managing Director, as it continues to expand in the US and Canada in response to increasing demand for its services.

Automated Creative produces ads for a range of household-name brands, from Bose, Diageo, Beiersdorf and Reckitt to KFC, uniting creativity with automation to optimize media performance and remove the guesswork from creative decisions. The team’s methodology audits creative toolkits with the aim to deploy them more efficiently, uses automation to test strategically-optimized messaging and visual triggers at scale, and delivers insight live through campaigns to allow marketers to deliver consistently improved performance back into the business.

Moseley will continue to lead the agency’s expansion in the US and Canada. Passionate about building teams which help brands to connect with audiences in today’s exciting, complex and fast-changing cultural landscape, he has worked across Europe and on both sides of the pond, delivering global and local work for major sports, lifestyle and CPG brands such as adidas, Red Bull, General Mills, Unilever and Real Madrid.

An expert in brand strategy and digital marketing, formerly Head of Client Services at We Are Social, Moseley has also worked at Leo Burnett Design and Publicis Sport & Entertainment as part of a diverse career which has seen him deliver YouTube programming with Adidas; launch Beats by Dre’s local and digital efforts across EMEA; and deliver gaming executions for Activision and General Mills.

He said: “This is an exciting moment in Automated Creative’s ongoing success story, and part of its wider, continued expansion effort to service the growing numbers of clients who are hungry for our services. In what is undoubtedly a challenging political and economic climate, many are recognising that Automated Creative brings something entirely new to the table, with a powerful and unique blend of creativity and automation to optimize paid media efforts, reduce media wastage and deliver intelligence back into the business. Today it’s a no brainer. Tomorrow it’s a non-negotiable.”

By turning impressions into intelligence, Automated Creative’s clients, from Cisco to P&G, make huge leaps in the performance of paid social and display advertising. For instance.

Automated Creative’s technology integrates across all channels and platforms, and delivers awesome performance and insights,” said Adam Wright, Head of Digital at Beiersdorf, while Jack Hinchliffe, CMO at KFC UK & Ireland, said: “Not only have AC delivered unreal performance on recent ad campaigns, they have also given the KFC marketing team new insights into the motivations of our customers”

Moseley will be joined by several new hires servicing the US and Canada, as the Automated Creative team continues to entrench a growing client base in the region, delivering work for brands such as Bose, Upwork, spirits manufacturer Brown-Forman, and Haleon.