Bango Billing Powers Footie Downloads

David Murphy

AnimationFC says it is set to become the UKs number one football mobile content provider, with the help of Bango. By the end of the year, 70 football clubs in the league will have a presence on the mobile web, including Spurs, Newcastle United, West Ham and Aston Villa.
AnimationFC creates and supplies content to UK league football clubs, including its unique brand of player animation videos that can be downloaded and paid for by fans anywhere in the world using Bangos global payment system. Celtic and Rangers are currently live, with West Ham, Fulham and Sunderland being activated within the next few weeks. The mobile club sites will be powered by Bango to provide fast, easy access and charging for content from football fans worldwide. In addition to its trademark animated videos, AnimationFC provides other official, high quality content, including screensavers, wallpapers and realtones, tailored for each club.
Football clubs are keen to engage directly with their fans no matter where in the world they are, says Animation FC Director, Gavin Skelhorn. By providing a bespoke solution for each club with Bangos technology powering the sites, we are giving the clubs an easy on-ramp to the mobile web. Now users can directly experience their favourite club and buy fun and exciting content on their mobile phones over the Internet.
Fans from around the world can access and pay for content using Bangos global payment system, which offers a seamless and transparent experience, including compliance with the Payforit billing standard in the UK. Fans can also pay for content using debit or credit cards and PayPal.
Promotion of the sites is carried out by each individual club. For example, Celtic capitalizes on traffic to its main website at and directs visitors to specific pieces of content on mobile using the Bango Web Trigger. The club also provides a direct link to its mobile site via an SMS shortcode using the Bango Txt Trigger. Here, users simply text the word CELTIC to 62866 and receive a WAP Push back to their mobile which, when clicked on, takes them directly to the Celtic FC mobile site where they are free to browse and buy content.
The mobile web now has something for everyone, whether you are a sporting fan, want to follow your favourite band, play games or keep up with news and events, says Bango CEO Ray Anderson. Its important for football clubs and all businesses to capitalise on this new mobile opportunity, and our job at Bango is to make it easy for everyone.