Digital commercial radio broadcaster and audio operator, Bauer Media Audio has launched a premium subscription service for online radio.
Stations Jazz FM, Scala Radio, Planet Rock and Kerrang Radio are signed up to the service, which offers 24/7 listening for subscribers, uninterrupted by ad breaks.
Once signed up, users get access to an additional 20 exclusive online spin-off radio stations each, plus more than 30 on-demand shows per brand, featuring exclusive documentaries, artist interview content and special programming.
To increase control and flexibility, users can also skip up to six tracks per hour via app and web listening, even on live radio.
“Radio offers music, discovery and a live experience which is central to its enduring appeal. We have seen how particularly in the last year, listeners turned to radio to stay informed, to escape, be entertained and maintain a connection to the outside world," said President of Bauer Media Audio, Paul Keenan.
"This innovation of premium subscription services responds to insight which identified a desire from music super fans - enormously enthusiastic about their favourite radio brands and broadcast radio - to further explore their music passions. The combination of the live radio experience, the highest quality curated programming on demand, and shows, along with new and unique user control is a highly compelling combination.”