Bausch + Lomb, a global eye health company, has launched a social campaign designed to raise awareness of Age-related Macular Degeneration (AMD), a leading cause of vision loss for those over age 50 and the leading cause of blindness for those aged over 65. The campaign, ‘What Sight Inspires You’, features personal stories and sights from Bausch + Lomb’s SightMatters community, an online educational resource designed for people living with AMD, along with educational content on AMD. The campaign will run on the SightMatters Facebook page throughout the month of February.

The goal of the campaign is to highlight SightMatters members and all they are doing to manage their AMD and maintain the lifestyles they love. 

There are approximately 16m Americans currently living with AMD, and this figure is expected to grow as the number of those age 65 and older continues to rise. While there is not yet a cure for AMD, people can work with their eye doctor to develop a plan to help reduce their risk of progression. These plans typically include giving up smoking; engaging in regular exercise; eating a healthy diet ;and taking an AREDS 2 Formula eye vitamin.

“For eight years, Bausch + Lomb has supported AMD Awareness Month through a variety of campaigns. This year, we look forward to highlighting SightMatters members and all they are doing to manage their AMD and maintain the lifestyles they love,” said Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb. “Bausch + Lomb is committed to addressing the eye health needs of patients, and we hope through this year’s campaign we inspire others with AMD to do all they can to protect their vision.”