Clothing brand Bershka has teamed up with live event discovery platform DICE to give music fans the chance to access exclusive content, playlists and gigs.
The 'Moved by Music' campaign will span Europe and select emerging and global acts who embody a 'creative, rebellious and empowering spirit'. It will feature exclusive shows and content, including new in-store and offline playlists curated by the artists.
The first UK ambassador the project is London-based producer and DJ TSHA, who released her debut LP ‘Capricorn Sun’ to critical acclaim in October last year.
TSHA is joined by María Becerra, one of Spain’s biggest artists, who created a playlist to celebrate International Women’s Day and Women's History Month. It is available on Bershka’s official Spotify account and will be played in Bershka stores across the world.
Further 'Moved by Music' activity includes live events at the Pxssy Palace and DLT (Days Like This), plus parties in Ibiza (June) and Milan.
Steve Proud, Head of Community Partnerships at DICE said: “Moved by Music is designed to bring together music, fashion, culture and community in a brand new format. This campaign will give fans the chance to access exclusive content, playlists and events from some of the most exciting artists and parties around the world.”