Betfair has selected mkodo’s Intelligent Mobile Platform for the creation of new services within its mobile channel offering. Initially the mobile services will be built by the mkodo team using a version of its Portal Builder tool, hosted within the Betfair environment. All updates will then be made in-house by the Betfair team.

“We are delighted to have been selected by Betfair,” says mkodo business development manager, Mark Gibson. “We have found that betting and gaming operators are not looking for a ‘one size fits all’ solution, but rather, for a modular product suite that works within the real commercial world of their individual environments and that enables differentiation. This is what mkodo offers.”

Betfair is one of the world’s largest international online sports betting providers and pioneered the betting exchange in 2000. Betfair enables customers to choose their own odds and bet against each other. The company now processes over 5m transactions a day from its 3m registered customers around the world.