UK pet welfare charity Blue Cross has partnered with short-form mobile video platform TikTok for a fundraising initiative to celebrate the nation’s furry friends.
The #PetBFF challenge launched over the weekend and runs until Friday. It invites the TikTok community to create and share videos featuring their Best Friends Forever – their pets. For each video made, TikTok is donating £1 to Blue Cross, helping to support the charity’s work with sick, injured and homeless pets.
“We’re delighted to be teaming up with TikTok for their exciting #PetBFF project,” said
Ezinda Franklin-Houtzager, head of digital marketing at Blue Cross. “We know that pets change the lives of people of all ages and this partnership gives us the chance to connect with younger pet owners. We hope lots of people take part and enjoy sharing videos of our #PetBFFs!”.