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Bolt inks football video content deal with Dugout

Tyrone Stewart


Bolt.Global, which provides a platform for creators to monetise their content and reward users for engaging with said content, has agreed a partnership with digital media company Dugout to deliver football video content in South Asia and Africa.

Bolt will gain access to Dugout’s embed player and its library of behind-the-scenes and archived footage from more than 120 football clubs around the world, as well as national leagues and federations. This library includes 3,500 videos generated by Dugout’s production team each month, thousands of pre-existing archive videos, and never-before-seen content including pre- and post-match interviews, training sessions updates, and other non-match footage.

“We are delighted that this new agreement with Bolt.Global will allow us to deliver international football content to a rapidly-growing audience of passionate football fans in South Asia and Africa,” said Mark McFarlane, APAC GM at Duguout.

The Dugout embed player will be introduced to the Bolt+ livestreaming platform and the Bolt X digital asset wallet across iOS, Android, and connected HiSense TVs for over 14m users in South Asia and Africa.

“Our audiences will no doubt enjoy the variety and quality of premium football content being served by Dugout,” said Jamal Hassim, Founder and CEO of Bolt.Global. “We aim to use Bolt X Wallet and Bolt Token to drive not just viewership of the Dugout content but also engagement with it. Bolt.Global will also work with Dugout on tentpole event driven campaigns and content creation.”

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