Fintech platform Braavo Capital has begun accepting applications for its Braavo Card across 25 countries. Braavo launched the card in the autumn to offer faster access to capital to fund user acquisition campaigns across all major user acquisition channels, including Facebook, Apple Search Ads, Google Ads, Snapchat, TikTok, and Instagram.
The money is advanced on a Revenue Based Financing (RBF) model, where financing is tied directly to revenue. It enables developers to fund ad campaigns using the funds they are due from the app store for in-app purchases or advertising, before those funds have been received, creating what Braavo calls an “available balance” for developers to spend while it’s still locked up on the App Store.

The card is eligible for the balance either on the current receivables, which Braavo calls ‘Accelerate’ or future receivables (‘Extend’). To apply for the card, a developer links their app store accounts and submits an application. Applications for the Accelerate funds are typically processed within 24 hours and for the Extend funds within 48 hours. The amount that goes towards repayment is tied to revenue and calculated in advance as a set percentage of the company’s income. Braavo is allocating $50m to back startups that manage to generate revenues in USD.

“Braavo Card is completely in line with our company’s mission: accelerating the growth of tech companies, while overcoming the obstacles and limitations of various funding solutions,” said Braavo Capital Co-founder, Mark Loranger. “We’re helping mobile apps get ahead of the market and realize their maximum potential.”