Cadbury has launched a social campaign to support the release of exclusive commemorative plates celebrating the ‘Golden Goobilee’ of its Creme Egg brand.
Working with UK China manufacturers Duchess China and agencies Carat and Elvis, Cadbury will be selling limited-edition Golden Goobilee commemorative plates on Depop to celebrate Creme Egg’s 50th anniversary. All plates, which will be sequentially priced from £1 up to £50, will go on sale from 26 March, with all proceeds being donated to The Trussell Trust.
To back the launch, Cadbury has partnered with Carat, LadBible, and Twitter to leverage takeovers, videos, and editorial coverage across LadBible and a heart to remind feature on Twitter. Meanwhile, working with Elvis, the chocolate giant has created a social ad where plates are literally ‘dropped’. Cadbury is also lining up influencer activity.
The 50th birthday celebrations began for Creme Egg back in January and has seen the brand release a 60-second film celebrating 50 years of ‘EATertainment’, an activation starring Gary Barlow, and a Creme Egg-inspired beer with Goose Island Brewery.
“Cadbury Creme Egg has been loved by the nation for five delicious decades, so we’re excited to launch our limited edition china plates, available to purchase now, for our fans to commemorate the momentous occasion in our final installment of EATertainment this season,” said Imogen Davis, Brand Executive at Cadbury owner Mondel?z.