Amazon has concluded its $4 billion investment in Anthropic, adding $2.75 billion to complete the deal in the generative AI (GenAI) company, which it acquired a minority stake in last
Spotify is now testing educational video-based courses in the UK, offering users the chance to learn skills in a range of subjects including music making, creativity, business and healthy living.
St. James Place (SJP) has partnered with Sky Arts to debut its first sponsorship as it aims to drive brand awareness. Created in partnership with ad agency Recipe, the move
The Home Office has launched a global campaign to warn migrants of the consequences of entering the UK illegally. The campaign will use adverts on Facebook and YouTube to target
Samsung has extended its partnership with Channel 4’s Sunday Brunch. Following the initial agreement that began in 2023, the renewed collaboration will continue to build awareness of Samsung’s Bespoke Home
Matalan has launched a multi-million-pound brand campaign, “We get you, and we’ve got you”, which centres around the brand’s family approach. In partnership with McCann Manchester, the campaign runs across
EE has launched its ‘Support. It’s In Your Hands’ campaign with the help of footballers Harry Kane, Mary Earps, Rachel Corsie, Sarina Wiegman, Bukayo Saka and Dion Charles. The campaign,
Honda is levering article intelligence (AI) for a Dream Generator experience with Amazon Ads, celebrating the launch of its all-electric Prologue SUV. The Dream Generator allows for families to create
Barclays Women’s Super League (WSL) and Barclays Women’s Championship have unveiled a new social-first campaign taking over British landmarks to celebrate the Women’s Football weekend. Coinciding with four major fixtures
Nandos has partnered with footballer Bukayo Saka to launch a new limited-edition sauce in a new multichannel campaign. To mark the launch of the new sauce Bukayo stepped in the
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research