Global music platform Deezer has appointed media and entertainment group, Global as its ad sales partner in the UK. As a result, all of Deezer’s audio content, both online and
Sky Media has partnered with Captify to enhance its Search Behaviour Targeting, offering brands more tailored targeting capabilities. The partnership, which launched last year, allows advertisers to leverage Captify’s extensive range
The founder of messaging app Telegram, Pavel Durov, has predicted the platform will reach one billion monthly users within a year. In an interview posted on Durov’s X account, formerly Twitter, he
Vodafone Business has named Marika Auramo as CEO, with effect from 1 July 2024. Auramo, who has over 25 years of experience in the global IT industry, will also become
Snap has been announced as a key mobile platform partner for Snowflake’s Marketing Data Cloud to bring advertisers encrypted, privacy-safe, and effective ad solutions and signal measurement. This will enable
Specsavers has launched a new branded obstacle course game and virtual merchandise giveaway on Roblox. ‘Specsavers Obby’ has been launched to mark the high-street retailer’s commitment to educating younger generations
Virgin Media O2 Business has launched its partnership with the Office for National Statistics (ONS) to provide mobility data. As a result, the anonymised data, which will be available on
Vodafone and Nokia have joined forces to test new internet technology to improve online gaming and video calling, preventing lags. In the first test of its kind using all elements
Pets at Home has launched a new multi-year campaign with media and entertainment group, Global. Following a competitive pitch, Pets at Home’s media agency, Carat UK, successfully secured exclusive sponsorship
Snap has launched new brand safety solutions in partnership with Integral Ad Science (IAS). The partnership will give advertisers transparency into the percentage of safe and suitable content their ads
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research