User acquisition company Gamelight and game developer SuperPlay have teamed up to promote their hit titles, Dice Dreams and Domino Dreams. During collaboration since 2022, SuperPlay and Gamelight have partnered
Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today announces a new partnership with Avid Collective, Australia’s home of native content,
In the realm of digital advertising, the shadows cast by ad waste have long been a major concern, hampering trust and obscuring the true impact of marketing efforts. In order
In today’s media landscape, the shift from traditional linear television schedules to unlimited on-demand streaming has fundamentally changed the way we consume entertainment. Viewers now have far greater freedom to
Along with platform partner, SeenThis, Mediahub tested a hypothesis for a UK Pinterest brand campaign, backed by a lab test carried out by Lumen. This found that the streamed campaign
The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has made a striking statement of intent with the appointment of Elizabeth
Nectar360 has announced the launch of Branded Shops, a first-of-its-kind offering available to clients on the Nectar360 eCommerce Media Platform. Co-developed by Nectar360 and CitrusAd, a leading retail media provider,
Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable more responsible digital marketing, has selected Compliant to provide independent verification of its privacy and consent mechanisms.
esbconnect CEO Suzanna Chaplin on why cookies always underwhelmed, how to build a first-party data strategy – and why email should be a go-to for effective audience targeting So, the
By Lorenzo Rossi, Co-Founder at REPLUG Marketing mobile games is about creating a deep connection between your creative journey and the audience destined to cherish it. As the mobile gaming
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Mobile Marketing speaks live from Cannes with Laura Stephens, Senior Account Director at Exit Bee, to get the lowdown on what’s in store for brands and vendors this year. Mobile Marketing:
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research