In the dynamic realm of programmatic video buying, Google’s AdX implemented the OpenRTB 2.6 standards on April 1st, 2024, heralding a significant shift in the landscape. This move, while initially
Partnership managment platform, impact.com, has named Nikolai Lundstrøm Brink as Country Manager, Denmark. In his new role, Lundstrøm will be charged with growing impact.com to become the market leader in the
By Robert Wildner, CEO and Co-Founder at AVOW One month into the EU’s Digital Markets Act (DMA), AVOW CEO Robert Wildner examines the initial impact and ongoing adjustments as tech
Preciso has launched a new integrated advertising solution, Ultima, to deliver efficient and targeted native ads that drive meaningful engagement while minimising ad spend. With consumers becoming less tolerant of
Fern Potter, SVP of Product and Partnerships at Multilocal Media, talks about the dawn of sustainable private marketplaces (PMPs) and the future of sustainability in advertising. Welcome, Fern. Before we
By Jovana Stanković, marketing manager at REPLUG In the world of apps, getting noticed is a big deal. There are so many apps out there that it can be tough
Jesse Wiafe is a marketing executive and copywriter at Yodel Mobile, a leading mobile app marketing company. Assisting the agency’s growth efforts, Jesse regularly shares insights on the latest app
Robert Wilder, CEO of AVOW, details the breakthroughs in mobile advertising with targeted media buying, smart KPIs, and the innovative AVOW Intelligence tool. There’s a profound simplicity to the most
Swedish oat milk brand, Oatly has unveiled its partnership with Jellyfish, the integrated global digital marketing business, as they continue to revolutionise their approach to content, commerce and community. As
User acquisition company Gamelight and game developer SuperPlay have teamed up to promote their hit titles, Dice Dreams and Domino Dreams. During collaboration since 2022, SuperPlay and Gamelight have partnered
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research