App Marketing

Steven Bartlett partners with Fiverr to support SMBs

Global freelance platform, Fiverr has partnered with entrepreneur, podcaster and Dragons Den star, Steven Bartlett in a bid to support UK SMB growth. Bartlett will join various UK SMB owners,

App Marketing

Supercell marks 10 year anniversary of Boom Beach with new campaign

Gaming giant Supercell has launched a new global campaign to mark ten years of its mobile game Boom Beach. The campaign, developed in partnership with Waste Creative and in-house production

App Marketing

Sensor Tower acquires Data.ai for an undisclosed sum

App analytics firm, Sensor Tower, has acquired rival Data.ai in a bid to create a powerhouse that could dominate the sector and provide an industry-standard solution in marketing intelligence. As

App Marketing

Ex-Apple exec to lead joint sports service venture from ESPN, FOX and Warner Bros. Discovery

Former Apple executive, Pete Distad, has been named CEO of the new sports streaming service- a joint venture formed by ESPN, FOX and Warner Bros. Discovery. Distad, who most recently

App Marketing

Epic Games: ‘Apple is trying to cynically kill off developers that stand up to them’

Epic Games has slammed Apple for “trying to cynically kill off developers that stand up to them” following the tech giant terminating an account held by the company. The comments

App Marketing

Visa names Mo Salah as new brand ambassador

Visa has named Liverpool Football Club’s Mohamed Salah as its new brand ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria and South Africa. The partnership follows the company’s

App Marketing

OpenAI hits back at Elon Musk’s lawsuit by releasing email records

OpenAI has hit back at Elon Musk’s recent lawsuit, dismissing his allegations by publishing old emails from 2015 and 2018, when he was still involved in its operations. In a

App Marketing

Apple slams Spotify following €1.8bn fine over App Store ‘dominance’ in music streaming

Apple has been slapped with a €1.8 billion fine by The European Commission for “abusing its dominant position” in the market for the distribution of music streaming apps, including Spotify,

App Marketing

Spotify launches in-app song psychic feature with UK marketing campaign

Spotify has launched its new Song Psychic feature that will help users find answers to questions via music. Inspired by fortune telling, the Magic 8 Ball and decision fatigue affecting

App Marketing

Instagram takes on Snap and Apple with ‘Friends Map’ development

Instagram is reportedly developing a new “Friend Map” feature, which allows users to track where their friends, who opt-in, are on a map. The feature, which is in an internal

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